Director, Shopper Marketing — Advanced Hydration Growth

Coca-Cola; Atlanta (GA); On-site; USD 155,000 - 175,000; Full time

Benefits offered by this job

Medical benefits

Performance bonus

Job summary

The Coca-Cola Company is seeking a Director, Shopper Marketing Strategy in Advanced Hydration to lead retailer marketing strategies and programs. You will shape shopper journeys, collaborate with cross-functional teams, and drive results for brands like BODYARMOR, Powerade, smartwater and vitaminwater.

Based in Atlanta, GA, this role requires 7+ years in shopper marketing, strong retail media knowledge, and travel up to 25%. A Bachelor’s degree and MS Office proficiency are essential.

Qualifications

• Bachelor’s Degree Required.
• Minimum 7+ years experience in Shopper Marketing or related field.
• Expert knowledge & fluency for convenience retail channel and relevant retail media networks.
• Residence within 50 miles of Nashville, TN or Atlanta, GA.
• Professional level proficiency with the Microsoft Office suite (PowerPoint, Excel, Word).
• Travel 25% by car and plane, local and regional.
• Must have a valid driver’s license and be able to drive long distances.
• Sponsorship for employment status not offered; authorized to work in the U.S. without sponsorship.

Responsibilities

• Lead and collaborate with the Customer Marketing VP and team on foundational retailer marketing strategy and tactics.
• Design and execute comprehensive annual shopper marketing plans for the U.S. domestic market.
• Manage end-to-end lifecycle of Retailer Shopper Marketing programs from initiation to reporting.
• Create and maintain a calendarized marketing plan with objectives, KPIs, budgets and tactics.
• Directly manage a budget of $4M+ and coordinate with media agency on performance and optimizations.
• Build relationships with retailer counterparts and cross-functional stakeholders to drive business results.
• Ensure seamless execution of shopper programs across the organization and externally.

Skills

Shopper Marketing

Brand Strategy

Budget Management

Cross-functional Collaboration

Analytics

Team Leadership

Education

Bachelor's Degree

Tools

PowerPoint

Excel

Word

Job description

The Coca-Cola Company is seeking a Director, Shopper Marketing Strategy in Advanced Hydration to lead retailer marketing strategies and programs. You will shape shopper journeys, collaborate with cross-functional teams, and drive results for brands like BODYARMOR, Powerade, smartwater and vitaminwater.

Based in Atlanta, GA, this role requires 7+ years in shopper marketing, strong retail media knowledge, and travel up to 25%. A Bachelor’s degree and MS Office proficiency are essential.