SFMC Marketing Strategy Director | Donor Journeys

Paycom - ATS

Morgantown (WV)

Hybrid

USD 120,000 - 180,000

Full time

9 days ago

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Job summary

West Virginia University Foundation seeks an Executive Director to lead Salesforce Marketing Cloud strategy, planning and enablement across donor journeys. You will partner with Annual Giving, Donor Engagement and IT to implement data-driven, personalized communications that deepen alumni engagement and philanthropy.

The role requires hands-on leadership in marketing automation, audience segmentation and multi-channel orchestration, with collaboration across university partners and clinical

Qualifications

Bachelor's degree in marketing, communications, business or related field.
5+ years of progressive digital marketing experience.
Experience leading Salesforce Marketing Cloud strategy and execution.
Strong knowledge of audience segmentation and analytics.

Responsibilities

Lead the enablement of SFMC strategy and roadmap for donor communications.
Develop multi-channel campaigns aligned with fundraising priorities.
Provide audience insights and planning support for campaigns.
Coach cross-functional teams on lifecycle marketing and platform capabilities.

Skills

Marketing automation

Donor segmentation

Lifecycle marketing

Data-informed decision making

Project management

Cross-functional collaboration

Communication

Storytelling

Strategic thinking

AI-enabled marketing

Education

Bachelor’s degree in marketing, communications, business or related field

Tools

Salesforce Marketing Cloud

CRM systems

Job description

The role requires hands-on leadership in marketing automation, audience segmentation and multi-channel orchestration, with collaboration across university partners and clinical

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