Director of Audience Growth & Donor Engagement

University of South Florida; Florida; Hybrid; USD 110,000 - 160,000; Full time

Benefits offered by this job

Medical benefits

Tuition assistance

Retirement plan

Paid time off

Job summary

The USF Foundation seeks a Director, Audience Growth, to lead audience growth by blending marketing, data, technology and storytelling to attract new supporters and increase philanthropic participation. Reporting to the VP of Central Development, you will guide cross‑unit collaboration to align audience strategy with fundraising outcomes.

You will oversee the Digital Engagement Center, manage a small team, and expand donor listening, qualification, stewardship, reactivation and pipeline growth.

Qualifications

• Bachelor’s degree and 5 years of development experience are required.
• Regular travel and occasional night/weekend work are required.
• Experience in direct mail campaigns, email retargeting, paid social and paid search is preferred.

Responsibilities

• Lead USF Advancement’s audience growth strategy across donor lifecycles.
• Create and implement strategies for growing the university’s annual giving program.
• Develop integrated fundraising and marketing campaigns to drive engagement and revenue.
• Translate philanthropic priorities into compelling donor engagement opportunities.
• Leverage donor intelligence and data to inform strategy and optimize campaigns.
• Identify new channels and technologies to expand reach and growth.
• Inspire a high-performing team of about five FTEs.
• Provide leadership for the Digital Engagement Center and its donor initiatives.
• Lead all annual giving campaigns, including crowdfunding and Giving Week.
• Monitor campaign performance: donor acquisition, retention, reactivation, and ROI.

Skills

Audience Growth

Marketing Strategy

Data-Driven

Storytelling

Donor Engagement

Campaign Management

Team Leadership

Relationship Building

Education

Bachelor's degree

Tools

CRM software

Analytics tools

Job description

The USF Foundation seeks a Director, Audience Growth, to lead audience growth by blending marketing, data, technology and storytelling to attract new supporters and increase philanthropic participation. Reporting to the VP of Central Development, you will guide cross‑unit collaboration to align audience strategy with fundraising outcomes.

You will oversee the Digital Engagement Center, manage a small team, and expand donor listening, qualification, stewardship, reactivation and pipeline growth.