Director, Advancement Communications & SFMC Strategy

University of Maryland; College Park (MD); On-site; USD 122,000 - 145,000; Full time

Job summary

University of Maryland's Office of Advancement Communications seeks a Program Director to lead SFMC governance and drive the Forward campaign's marketing and communications plan. You will align UR priorities with campus partners and oversee staff, freelancers, and vendors to deliver engaged donor communications.

The role requires senior-level expertise in integrated marketing, storytelling, and multichannel campaigns, with a track record of influencing across a large university system.

Qualifications

• Bachelor's degree from an accredited college or university.
• Seven (7) years of professional communications or marketing experience.
• Knowledge of principles and practices of marketing and brand management.
• Excellent writing, editing and proofreading skills.
• Strong communication and collaboration across a large organization.

Responsibilities

• Define strategy for implementing and sustaining long-term governance of SFMC across UR teams.
• Contribute to the Forward campaign marketing and communications plan to activate fundraising momentum.
• Fortify internal communication infrastructure for UR in support of strategic priorities.
• Manage OAC staff as well as freelance and vendor partnerships.
• Position OAC as a collaborative partner to UR, OMC and campus.

Skills

SFMC

Campaign planning

Audience segmentation

Content strategy

Stakeholder management

Leadership

Marketing automation

Analytics

Education

Bachelor's degree

Tools

Salesforce Marketing Cloud

AlumnIQ

HubSpot

Marketo

Mailchimp

Job description

University of Maryland's Office of Advancement Communications seeks a Program Director to lead SFMC governance and drive the Forward campaign's marketing and communications plan. You will align UR priorities with campus partners and oversee staff, freelancers, and vendors to deliver engaged donor communications.

The role requires senior-level expertise in integrated marketing, storytelling, and multichannel campaigns, with a track record of influencing across a large university system.