Director, Scaled Creator Growth

confidential; United States; Hybrid; USD 184,000 - 250,000; Full time

Benefits offered by this job

Medical/dental/vision

Insurance

401(k) plan

Paid time off

Wellness reimbursement

Job summary

Tubi seeks a Director, Creator Growth to own the strategy and execution of a scaled creator acquisition program. Hybrid role in Los Angeles or New York with in-office days, building systems to recruit creators at scale and partnering with product to reduce onboarding friction.

You will establish KPIs, guide portfolio strategy, and elevate top non-exclusive creators for deeper partnerships, bringing deep creator-economy expertise to industry conversations.

Qualifications

• 10+ years of experience in the creator economy, digital media, streaming, or content partnerships.
• Proven experience building and scaling creator, partner, or supply acquisition programs.
• Strong data literacy, with experience establishing KPIs and using performance metrics to drive strategy.
• Track record of partnering with Product teams to shape tools, workflows, or self-serve platforms.
• Excellent cross-functional leadership skills, with the ability to align stakeholders and remove blockers across teams.
• People management experience, with a passion for developing talent.
• Deep understanding of creator and digital content ecosystems (YouTube, TikTok, Instagram, and emerging platforms) and creator monetization models.

Responsibilities

• Own the strategy and execution for scaled creator acquisition, building processes, systems, and partnerships to grow the non-exclusive library to thousands of creators.
• Establish KPIs and measurement standards for the scaled program and monitor performance to refine criteria and tiers.
• Partner with the product team to define requirements that reduce friction in onboarding, contracting, and content delivery at scale.
• Coordinate with creator managers to ensure the scaled pipeline feeds the direct acquisition funnel and elevate top creators for deeper partnerships.
• Lead cross-functional workstreams with Legal, Business Affairs, Content Ops, Marketing, Product to align internal teams and processes.
• Craft communications on program performance and strategy for senior leadership and manage key partner communications.
• Apply creator-economy expertise to steer bets across creators, partner types, and acquisition channels.

Skills

Creator partnerships

Data literacy

Cross-functional leadership

People management

Job description

Tubi seeks a Director, Creator Growth to own the strategy and execution of a scaled creator acquisition program. Hybrid role in Los Angeles or New York with in-office days, building systems to recruit creators at scale and partnering with product to reduce onboarding friction.

You will establish KPIs, guide portfolio strategy, and elevate top non-exclusive creators for deeper partnerships, bringing deep creator-economy expertise to industry conversations.