Creator Marketing Leader — Hybrid LA

Tubi Tv; Los Angeles (CA); Hybrid; USD 121,000 - 173,000; Full time

Job summary

Tubi is seeking a Senior Manager, Creator Marketing to lead marketing strategy and execution for exclusive Creator titles, partnering across Content, Creator, Marketing, Growth, Social, and PR to bring creators' fans to Tubi.

Based in Los Angeles with a hybrid arrangement, this role requires 8+ years in entertainment or creator marketing, a talent-driven go-to-market mindset, and a track record of performance analysis, experimentation, and campaign optimization to grow discovery and fandom.

Qualifications

• 8+ years in entertainment, content, creator or social marketing.
• Translate creator vision into a clear consumer proposition and marketing strategy.
• Experience working with creators, influencers or talent-led content.

Responsibilities

• Lead go-to-market strategy for Creator titles with audience-first plans.
• Create differentiated launch strategies and repeatable approaches for efficiency.
• Partner with Creators to drive audience conversion to Tubi.
• Own marketing strategy from planning through post-launch with cross-functional teams.
• Lead performance analysis connecting activity to title outcomes and identify drivers.
• Develop learning agendas and experimentation frameworks to improve marketing effectiveness.

Skills

GTM Strategy

Audience Development

Cross-functional Leadership

Performance Analytics

Job description

Tubi is seeking a Senior Manager, Creator Marketing to lead marketing strategy and execution for exclusive Creator titles, partnering across Content, Creator, Marketing, Growth, Social, and PR to bring creators' fans to Tubi.

Based in Los Angeles with a hybrid arrangement, this role requires 8+ years in entertainment or creator marketing, a talent-driven go-to-market mindset, and a track record of performance analysis, experimentation, and campaign optimization to grow discovery and fandom.