Director of Creator Growth

Tubi; New York (NY); On-site; USD 180,000 - 270,000; Full time

Benefits offered by this job

Healthcare coverage

Parental leave

Wellness programs

Education reimbursement

Retirement matches

Job summary

Tubi seeks a Director, Creator Growth to own the strategy and execution of a scaled creator acquisition program. You will design acquisition processes, set performance standards for the long-tail portfolio, and partner with product to remove onboarding friction, enabling rapid content delivery.

You will coordinate with creator managers to feed the direct acquisition funnel, elevate top-performing non-exclusive creators, and drive partnerships across the creator economy.

Qualifications

• Experience building large-scale creator or partner programs.
• Strong analytical skills with KPI-driven decision making.
• Proven ability to align multiple teams and remove blockers.

Responsibilities

• Own strategy and execution for scaled creator acquisition.
• Define systems, processes, and partner relationships to grow non-exclusive creators.
• Partner with product to reduce onboarding and content delivery friction at scale.
• Establish KPIs and monitor creator performance across the portfolio.

Skills

Creator growth

Strategic leadership

Cross-functional leadership

Data-driven decisions

KPIs & performance

Job description

• Tubi is seeking a Director, Creator Growth to own the strategy and execution of our scaled creator acquisition program: this role builds the systems that bring creators to Tubi at scale
• You’ll design acquisition processes, set the performance standards for the long-tail portfolio, and partner closely with our product team to remove friction from onboarding and content delivery
• You’ll also connect the scaled pipeline to the broader creator strategy, ensuring top-performing non-exclusive creators are identified and elevated for deeper partnership consideration
• This is a high-impact role at the center of Tubi’s creator growth strategy
• Own the strategy and execution for scaled creator acquisition, building the processes, systems, and partner relationships needed to grow the non-exclusive library to thousands of creators
• Establish KPIs and measurement standards for the scaled program, monitoring creator and content performance across the long-tail portfolio and using data to continuously refine acquisition criteria and partner tiers
• Partner closely with the product team to define and prioritize product requirements that reduce friction in creator onboarding, contracting, and content delivery at scale
• Coordinate with creator managers to ensure the scaled pipeline feeds the direct acquisition funnel and that top-performing non-exclusive creators are elevated for deeper partnership consideration
• Direct workstreams across cross-functional teams (Legal, Business Affairs, Content Operations, Marketing, Product), establishing shared tools, clear lanes, and operating processes that keep internal partners aligned
• Craft compelling communications on program performance and strategy for senior leadership, and own high-stakes partner and stakeholder communication across the portfolio
• Apply deep creator-economy expertise to steer bets across creators, partner types, and acquisition channels, and represent Tubi as a voice for creators at industry events

Benefits

• Healthcare Coverage: We offer medical, dental, and vision coverage, effective from day one.
• Competitive Compensation.
• Family Support: We’re proud to support families of all kinds, and offer generous parental leave, childcare support, and eldercare assistance whenever you need it.
• Wellness Programs: Monthly wellness reimbursement, generous time off, and additional Tubi Holidays help us support mental and physical wellbeing for you and your family.
• Continuing Education: From education reimbursement to leadership development to certification support, we’re invested in developing our talent so you can take your career to the next level.
• Financial Support: We offer resources to help keep you financially fit and invested in your future, from our highly-rated retirement savings matches to financial advisors and planning services.

The ideal candidate has built creator or partner programs at scale, blends strategic thinking with operational rigor, and leads with data10+ years of experience in the creator economy, digital media, streaming, or content partnershipsDeep understanding of creator and digital content ecosystems (YouTube, TikTok, Instagram, and emerging platforms) and creator monetization modelsProven experience building and scaling creator, partner, or supply acquisition programsPeople management experience, with a passion for developing talentTrack record of partnering with Product teams to shape tools, workflows, or self-serve platformsStrong data literacy, with experience establishing KPIs and using performance metrics to drive acquisition and portfolio strategyExcellent cross-functional leadership skills, with the ability to align stakeholders and remove blockers across teamsProactive mindset with the ability to anticipate needs and take initiativeHighly collaborative and adaptable with a “solutions-first” mindset that brings curiosity, accountability, and creative problem-solving to every challengeEmbodies Tubi’s values of inclusion, integrity, and innovationPassion for creators, content, and how audiences engage across platforms