Director, Regional Integrated Marketing & Partnerships

Bodyarmor; Atlanta (GA); Remote; USD 169,000 - 200,000; Full time

Job summary

The Coca-Cola Company is seeking a Director of Integrated Marketing to lead regional partnerships and activation programs across the U.S. You will coordinate cross-functional teams, manage asset plans, and drive brand objectives with bottlers, customers, and assets partners to maximize profit and market share.

This role demands strong leadership in sports/experiential marketing, a deep understanding of brand strategy, and a track record of delivering measurable results in a fast-paced consumer

Qualifications

• 5+ years in experiential or sports marketing for CPG/beverages.
• Knowledge of brand strategy across channels and local marketing.
• Understanding of consumption occasions, shopper messaging, and activation methods.
• Proven track record of delivering sustainable results in marketing partnerships.

Responsibilities

• Activate cross-functional teams to develop regional business plans and activation programs.
• Lead integrated marketing and activation plans with assets and sponsorships.
• Manage asset inventory, contracts, and sponsorship benefits.
• Collaborate with franchises, bottlers, and customers to drive objectives.

Skills

Account Management

Business Development

Marketing

Leadership

Negotiation

Pitch Presentations

CRM

Sales Forecasting

Digital Marketing

Strategic Thinking

Job description

The Coca-Cola Company is seeking a Director of Integrated Marketing to lead regional partnerships and activation programs across the U.S. You will coordinate cross-functional teams, manage asset plans, and drive brand objectives with bottlers, customers, and assets partners to maximize profit and market share.

This role demands strong leadership in sports/experiential marketing, a deep understanding of brand strategy, and a track record of delivering measurable results in a fast-paced consumer