Director, Region Marketing

The Coca-Cola Company; United States; Remote; USD 169,000 - 200,000; Full time

Job summary

The Coca-Cola Company in the United States seeks a Director of Integrated Marketing to lead strategic partnerships and regional activation programs from concept through execution in Tampa, FL. You will coordinate across marketing, sponsorships, agencies, and bottlers to drive profit, loyalty, and share.

You will shape asset plans, leverage sponsorships, and collaborate with franchise leadership to identify market opportunities and deliver high-impact campaigns that meet business objectives while

Qualifications

• 5+ years experience in experiential or sports marketing for CPG/beverages.
• Brand strategy across channel including local marketing.
• Knowledge of consumption occasions and shopper messaging.
• Proven track record of sustainable results.
• Sports marketing experience with team/league/agency/client.
• Strong background in social, digital, mobile technologies.

Responsibilities

• Activate Coca-Cola System to develop regional business plans and activation programs that meet Brand, Bottler, Channel, Customer and Assets Partners’ needs to maximize profit and volume.
• Lead customization and implementation of integrated marketing communication and assets’ activation plans by coordinating internal and external functions to achieve high performance results on time and within budget.
• Extract maximum value by leveraging sponsorship benefits in contracts through asset plans including packaging, POS, fan engagement, experiential, customer/retail and social/digital initiatives.
• Partner with Franchise Leadership on market-specific business opportunities utilizing assets.
• Develop and communicate briefs for agencies to direct work and generate concepts for regional marketing programs and objectives.
• Ensure assets protect rights, trademarks and investment while serving customers and assets; budget stewardship and relationship management.

Skills

Experiential marketing

Sports marketing

Brand strategy

Social marketing

Digital marketing

Job description

Job Description Summary:

(Location: Tampa, FL)

At The Coca-Cola Company, we exist to refresh the world and make a difference through loved brands, done sustainably for a better shared future. Working here is more than working for the global beverage leader, it’s an opportunity to be a part of something that can positively impact the world. Our North America Operating Unit (NAOU) Marketing Teams are responsible for marketing and growing a portfolio of brands – ensuring that each brand connects deeply with local consumers in ways that scale globally.

This Director, Integrated Marketing is responsible for managing all aspects of key marketing partnerships, beginning with the development of strategic asset plans and taking it through the execution stage. This includes leading top to top relationships, partnering on acquisition and renewals, collaboration with bottlers, system stakeholders and customers to integrate Assets’ Partners into channel and customer plans to drive key business objectives.

What You’ll Do For Us

• Activate The Coca-Cola Company System (e.g., cross-functional team members, segment resources) to develop and implement regional business plans and activation programs that meets Brands, Bottlers, Channel, Customer and Assets Partners’ needs to maximize profit and volume
• Lead customization and implementation of integrated marketing communication and Assets’ activation plans by coordinating internal and external functions (e.g. marketing assets & sponsorships, e-marketing, local advertising, consumer / shopper promotions, etc.) in order to achieve high performance results on time and within budget.
• Extract maximum value by fully leveraging all sponsorship benefits in contracts through the creation of asset plans that may include packaging, POS, PR, fan engagement, experiential, customer/retail, community, business to business, social/digital/mobile. Steward and leverage all asset inventory including tickets, team trips, consistent with company policy
• Partner with Franchise Leadership on market specific business opportunities utilizing assets
• Develop and communicate written briefs for use by agencies or suppliers (e.g., creative, advertising, packaging, consumer promotions, merchandising, etc.) to direct their work activities in order to generate concepts for effective execution of region marketing programs and objectives (e.g., drive trial, increase loyalty). Direct all creative activation work relevant to asset or market activation
• Acts as subject matter expert to ensure all region POS, packaging, coupons etc., protect the company’s rights, trademarks and investment while serving the best interest of our customers and assets
• Budget stewardship
• Relationship Management

Qualifications & Requirements

• 5 or more years of experience required, preferably with experiential or sports agencies supporting Consumer Packaged Goods (CPG) and/or the beverages industry
• Knowledge of brand strategy and application across channel, including local marketing
• Knowledge of key consumption occasions, shopper messaging, and methods of activation
• Proven track record of achieving sustainable results
• Sports Marketing Experience either with Team, League, Agency or client
• Strong Background in Social, Digital, Mobile technologies

Functional Skills:

• Knowledge and Understanding of brand standards, TM use, legal guidelines and Vis ID SME
• Knowledge of Agency capabilities
• Knowledge of League Rules
• Shopper Marketing Principles
• Strong social/digital background
• Sports Marketing Experience
• Rules development, legal approval process

What We Can Do For You

• Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world and we’re always innovating.
• Expansive & Diverse Customers: We focus on a diversified and large range of customers each day.
• Critical experiences: We work as a global network with a wide range of cross-functional partners to step-change the way we refresh the world and make an impact every day.

Pay Range:

United States: 169,000 - 200,000 USD

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

26% - 50%

Relocation Provided:

No

Job Posting End Date:

November 5, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.