Director, Regional Integrated Marketing & Partnerships

The Coca-Cola Company; United States; Remote; USD 169,000 - 200,000; Full time

Job summary

The Coca-Cola Company in the United States seeks a Director of Integrated Marketing to lead strategic partnerships and regional activation programs from concept through execution in Tampa, FL. You will coordinate across marketing, sponsorships, agencies, and bottlers to drive profit, loyalty, and share.

You will shape asset plans, leverage sponsorships, and collaborate with franchise leadership to identify market opportunities and deliver high-impact campaigns that meet business objectives while

Qualifications

• 5+ years experience in experiential or sports marketing for CPG/beverages.
• Brand strategy across channel including local marketing.
• Knowledge of consumption occasions and shopper messaging.
• Proven track record of sustainable results.
• Sports marketing experience with team/league/agency/client.
• Strong background in social, digital, mobile technologies.

Responsibilities

• Activate Coca-Cola System to develop regional business plans and activation programs that meet Brand, Bottler, Channel, Customer and Assets Partners’ needs to maximize profit and volume.
• Lead customization and implementation of integrated marketing communication and assets’ activation plans by coordinating internal and external functions to achieve high performance results on time and within budget.
• Extract maximum value by leveraging sponsorship benefits in contracts through asset plans including packaging, POS, fan engagement, experiential, customer/retail and social/digital initiatives.
• Partner with Franchise Leadership on market-specific business opportunities utilizing assets.
• Develop and communicate briefs for agencies to direct work and generate concepts for regional marketing programs and objectives.
• Ensure assets protect rights, trademarks and investment while serving customers and assets; budget stewardship and relationship management.

Skills

Experiential marketing

Sports marketing

Brand strategy

Social marketing

Digital marketing

Job description

The Coca-Cola Company in the United States seeks a Director of Integrated Marketing to lead strategic partnerships and regional activation programs from concept through execution in Tampa, FL. You will coordinate across marketing, sponsorships, agencies, and bottlers to drive profit, loyalty, and share.

You will shape asset plans, leverage sponsorships, and collaborate with franchise leadership to identify market opportunities and deliver high-impact campaigns that meet business objectives while