Director, Integrated Marketing & Partnerships – Regional

Coca-Cola; United States; Remote; USD 169,000 - 200,000; Full time

Job summary

The Coca-Cola Company is seeking a Director of Integrated Marketing to oversee strategic asset plans and end-to-end activation for NAOU. This role leads top-to-top relationships, partners on acquisitions/renewals, and collaborates with bottlers, system stakeholders and customers to weave assets into channel and customer plans to drive key business goals.

We require a strong background in experiential or sports marketing, brand strategy, and digital/social activation, with a proven track record

Qualifications

• 5+ years of experience in experiential or sports agency work for CPG/beverages.
• Knowledge of brand strategy across channels and local marketing.
• Understanding of consumer occasions, shopper messaging and activation methods.
• Proven track record of achieving sustainable results.
• Strong familiarity with social, digital, and mobile marketing.

Responsibilities

• Activate cross-functional teams to develop regional business plans and activation programs.
• Lead integrated marketing communication plans and asset activation with internal and external partners.
• Leverage sponsorship assets into packaging, POS, fan engagement, and digital activations.
• Steward asset inventory and ensure alignment with company policy and partner agreements.
• Develop briefs for agencies to create concepts for region marketing programs and objectives.

Skills

Experiential marketing

Sports marketing

Brand strategy

Cross-functional collaboration

Social/digital marketing

Job description

The Coca-Cola Company is seeking a Director of Integrated Marketing to oversee strategic asset plans and end-to-end activation for NAOU. This role leads top-to-top relationships, partners on acquisitions/renewals, and collaborates with bottlers, system stakeholders and customers to weave assets into channel and customer plans to drive key business goals.

We require a strong background in experiential or sports marketing, brand strategy, and digital/social activation, with a proven track record