Programmatic Operations Lead & Client Growth

WPP; New York (NY); Hybrid; USD 180,000 - 240,000; Full time

Job summary

WPP in New York, NY, is seeking a Director of Operations & Account Management to own programmatic campaign lifecycles from audience creation to optimization and to drive retention and growth for US clients.

You will bridge hands-on technical operations with strategic client advisory, lead end-to-end campaigns, report on performance and revenue, and collaborate with product and commercial teams to identify opportunities. This hybrid role offers a dynamic path within a globally connected company.

Qualifications

• 5+ years hands-on keyboard experience in programmatic campaigns.
• Proven track record in client retention and revenue growth.
• Strong data analysis and strategic recommendation skills.
• Thrives in fast-paced, evolving product environments.
• Excellent cross-functional communication bridging ops, sales and product.

Responsibilities

• Own programmatic operations and audience management end-to-end.
• Lead client services and drive account growth for US clients.
• Translate technical performance into actionable business insights.
• Identify upsell opportunities with commercial teams.
• Deliver comprehensive campaign reports and revenue dashboards.
• Collaborate with demand/supply to ensure accurate billing and data reconciliation.

Skills

Programmatic Expertise

Client Management

Analytical Rigor

Agility

Collaborative Leadership

Tools

DSPs

SSPs

Ad Servers

DMPs/CDPs

Job description

WPP in New York, NY, is seeking a Director of Operations & Account Management to own programmatic campaign lifecycles from audience creation to optimization and to drive retention and growth for US clients.

You will bridge hands-on technical operations with strategic client advisory, lead end-to-end campaigns, report on performance and revenue, and collaborate with product and commercial teams to identify opportunities. This hybrid role offers a dynamic path within a globally connected company.