Director, Programmatic Partnerships & Indirect Revenue

Locality; New York (NY); On-site; USD 200,000 - 240,000; Full time

Job summary

Locality is seeking a Programmatic Partnerships Director to own DSP partnerships end-to-end, driving indirect revenue across Magnite and FreeWheel marketplaces in New York. You will model revenue potential, negotiate terms, and lead cross-functional integration with Product, Ops, and Finance.

The role requires 8+ years in programmatic ecosystems, strong negotiation and analytical skills, and a proven track record with DSPs/CTV platforms.

Qualifications

• 8+ years in the programmatic ecosystem (DSPs, SSPs, exchanges, and CTV platforms) with a demonstrable track record driving revenue-generating partnerships.
• Proven ability to identify, model, structure, and negotiate DSP or platform partnerships, and to oversee their technical integration.
• Strong analytical/modeling skills to size market and revenue potential and build the case for each partnership.

Responsibilities

• Own DSP partnerships end-to-end: prospect identification, evaluation, modeling, structuring, integration oversight, negotiation, and ongoing relationship management.
• Manage the modeling that sizes market, requirements, and revenue potential for DSPs as indirect demand sources, and use it to drive structure and negotiation.
• Develop account plans for priority DSPs, including revenue and margin sizing, objection handling, etc.
• Own creative-vendor and other non-revenue programmatic partnerships, and lead cross-functional partnership management (RFIs/RFPs, vetting, negotiation, contracting, etc.).
• Carry and deliver an indirect revenue target; push DSPs for spend against Locality's curated Deal IDs via Magnite and FreeWheel marketplaces.
• Work across functions to oversee integration of new DSP and demand-side partners into Locality's platform and workflows.
• Partner with the Technical Account Manager to ensure curated Deal IDs are structured, propagated, and performing against partner expectations.
• Cultivate and grow relationships with demand-side partners - DSPs, agency precision-buying units (PBUs), and brand marketers - to integrate Locality into their programmatic strategies.
• Forecast indirect revenue and report pipeline, spend, and performance against target.

Skills

Programmatic partnerships

Revenue modeling

Negotiation

DSP/TV platforms

Analytical skills

OTT/CTV knowledge

Cross-functional collaboration

Tools

Magnite

FreeWheel

Job description

Locality is seeking a Programmatic Partnerships Director to own DSP partnerships end-to-end, driving indirect revenue across Magnite and FreeWheel marketplaces in New York. You will model revenue potential, negotiate terms, and lead cross-functional integration with Product, Ops, and Finance.

The role requires 8+ years in programmatic ecosystems, strong negotiation and analytical skills, and a proven track record with DSPs/CTV platforms.