Director, Performance Marketing & Growth

Westwing; New Munich (MN); On-site; USD 134,000 - 179,000; Full time

Benefits offered by this job

Hybrid work setup

Work-from-anywhere up to 4 weeks/year

30 days paid holiday

Employee equity

Discounts on Westwing products

Wellbeing resources

Dog-friendly office

Annual Social Impact Day

Job summary

Westwing seeks a Director of Performance Marketing in Munich to own strategy, scaling, and optimization of the European performance marketing engine, driving profitable customer acquisition, retention, and maximizing lifetime value.

You will lead a cross-functional team spanning Performance Marketing, Analytics, and Growth, collaborating with Marketing leadership and the Executive team to connect marketing spend to business outcomes while maintaining a premium brand identity.

Qualifications

• 10+ years of Growth Marketing, Performance Marketing, and e-commerce experience.
• 5+ years of leadership experience scaling international, cross-functional teams.
• Strong understanding of modern performance ecosystems and premium brand alignment.
• Advanced data analysis and measurement framework knowledge (attribution, MMM, incrementality).
• Fluency in English and German.

Responsibilities

• Define and execute a comprehensive growth strategy across the full funnel and Europe.
• Lead and optimise Westwing’s multi-channel acquisition ecosystem (Paid Social, SEA, SEO, Affiliate, Creator).
• Develop scalable processes, AI initiatives, and testing frameworks to accelerate growth velocity.
• Analyse channel performance and reallocate budgets across international markets for ROI.
• Own the Multi-Touch Attribution model and forecasting to link spend to outcomes (LTV, CAC, EBITDA).
• Mentor and scale a diverse senior leadership team with a data-driven mindset.

Skills

Growth Marketing

Performance Marketing

E-commerce

Leadership

Data Analysis

Attribution

MMM

Job description

Westwing seeks a Director of Performance Marketing in Munich to own strategy, scaling, and optimization of the European performance marketing engine, driving profitable customer acquisition, retention, and maximizing lifetime value.

You will lead a cross-functional team spanning Performance Marketing, Analytics, and Growth, collaborating with Marketing leadership and the Executive team to connect marketing spend to business outcomes while maintaining a premium brand identity.