Director Performance Marketing (m/f/d)

Westwing; New Munich (MN); On-site; USD 134,000 - 179,000; Full time

Benefits offered by this job

Hybrid work setup

Work-from-anywhere up to 4 weeks/year

30 days paid holiday

Employee equity

Discounts on Westwing products

Wellbeing resources

Dog-friendly office

Annual Social Impact Day

Job summary

Westwing seeks a Director of Performance Marketing in Munich to own strategy, scaling, and optimization of the European performance marketing engine, driving profitable customer acquisition, retention, and maximizing lifetime value.

You will lead a cross-functional team spanning Performance Marketing, Analytics, and Growth, collaborating with Marketing leadership and the Executive team to connect marketing spend to business outcomes while maintaining a premium brand identity.

Qualifications

• 10+ years of Growth Marketing, Performance Marketing, and e-commerce experience.
• 5+ years of leadership experience scaling international, cross-functional teams.
• Strong understanding of modern performance ecosystems and premium brand alignment.
• Advanced data analysis and measurement framework knowledge (attribution, MMM, incrementality).
• Fluency in English and German.

Responsibilities

• Define and execute a comprehensive growth strategy across the full funnel and Europe.
• Lead and optimise Westwing’s multi-channel acquisition ecosystem (Paid Social, SEA, SEO, Affiliate, Creator).
• Develop scalable processes, AI initiatives, and testing frameworks to accelerate growth velocity.
• Analyse channel performance and reallocate budgets across international markets for ROI.
• Own the Multi-Touch Attribution model and forecasting to link spend to outcomes (LTV, CAC, EBITDA).
• Mentor and scale a diverse senior leadership team with a data-driven mindset.

Skills

Growth Marketing

Performance Marketing

E-commerce

Leadership

Data Analysis

Attribution

MMM

Job description

JOIN OUR TEAM

As a Director Performance Marketing, you will own the strategy, scaling, and optimisation of Westwing’s performance marketing engine across Europe, driving profitable customer acquisition, retention, and maximising customer lifetime value. Reporting directly to our Chief Marketing Officer and serving as a critical member of the Marketing Leadership team, you will define and execute our performance marketing roadmap across markets. You will lead a high-performing organisation with teams spanning across Performance Marketing, Analytics, and Growth processes. We are looking for someone who can seamlessly bridge analytical rigor with premium brand intuition, balancing high-level strategic vision with a hands‑on, execution-focused mentality to maximise efficiency in a fast‑paced environment. This position is permanent and based in Munich.

WHAT YOU'LL DO

• Define and execute a comprehensive growth strategy across the full customer funnel aligned with overall business goals and Westwing’s premium brand equity, while partnering with cross-functional leadership (Marketing, Product, Commercial) and acting as a strategic advisor to the Executive team
• Lead and future-proof Westwing’s multi-million euro acquisition ecosystem across Europe, including Paid Social, SEA, SEO, GEO (Generative Engine Optimisation), Affiliate, and Creator Marketing
• Identify, develop, and implement scalable internal processes, AI initiatives, and testing frameworks to enhance growth velocity and campaign execution
• Continuously analyse channel performance metrics to maximise ROI, leveraging data-driven insights to shift budgets dynamically across international markets
• Own and continuously refine Westwing’s Multi-Touch Attribution (MTA) model, andestablish best-in-class measurement frameworks, including incrementality testing, media mix modeling (MMM), as well as forecasting to connect marketing spend directly to business outcomes (LTV, CAC, EBITDA)
• Lead, mentor, and scale a diverse team of senior leaders and experts, embedding a data-driven mindset and culture of innovation and accountability to build a bridge between technical execution and creative thinking

YOU COME WITH

• 10+ years of professional experience in Growth Marketing, Performance Marketing, and e-commerce, with a proven track record of driving profitable growth at scale for a consumer-facing or marketplace brand
• 5+ years of leadership experience with experience in scaling international, cross-functional teams and managing significant multi-million euro marketing budgets
• A deep understanding of modern performance ecosystems combined with a passion for home & living, a strong commercial mindset, and the ability to connect marketing performance to business outcomes while respecting a premium brand’s identity
• Advanced proficiency in data analysis, data interpretation, and modern measurement frameworks (attribution, MMM, incrementality testing)
• Readiness to operate in a fast-paced, high-growth, and international environment with a strong drive to innovate and take Westwing to the next level
• Fluency in English and German to ensure seamless collaboration with diverse local and international stakeholders

WHY WESTWING

If you are looking for a place where ambition meets creativity, where ideas turn into impact fast, and where people are trusted to grow - you have found it. At Westwing, we’re building the Superbrand in Design with a team that’s shaping the future of beautiful home & living.

• A high-performance culture built on trust, feedback and collaboration
• An inspiring, international environment that empowers you to think big, take ownership, and grow beyond your comfort zone
• A flexible hybrid setup with 3 office days per week - because strong connections and quick collaboration make great ideas happen
• Work-from-anywhere opportunities for up to 4 weeks per year - as fresh perspectives spark bold ideas
• A competitive compensation package including salary, benefits, and equity
• 30 days of paid holiday to rest, recharge, and come back ready to create
• A beautiful, centrally located, dog-friendly office with inspiring spaces, a sunny terrace, and good food - designed for moments that energise and connect
• Exclusive discounts - 40% off Westwing Collection, 20% off third-party brands (each on non-reduced items), and 20% Family & Friends discount on Westwing Collection, plus special-occasion vouchers
• Wellbeing support through mental health resources, sports memberships, and preventive care
• Sustainable mobility options with discounted public transport and JobRad - moving with purpose and care for the planet
• Support for working parents, including our on-site Westwing Wichtel daycare and a partnership with multilingual provider Elly & Stoffl
• One annual Social Impact Day to give back to a cause you care about - because being human is our true superpower
• Team rituals that celebrate results and togetherness - from Movie Nights and Oktoberfest to…