Senior SEA Manager (m/f/d)

Westwing; New Munich (MN); Hybrid; USD 101,000 - 134,000; Full time

Benefits offered by this job

Hybrid work setup

30 days paid holiday

Dog-friendly office

Discounts on Westwing Collection

Family & Friends discount on Westwing

Job summary

Westwing is seeking a Senior SEA Manager based in Munich to own performance campaigns across Google, Bing, Criteo, YouTube, and emerging AI advertising platforms. You will manage seven-figure monthly budgets with a focus on profitability, and partner with the Team Lead Paid Media on complex strategic initiatives.

You will lead and mentor the SEA intern, drive AI-enabled automation, and collaborate with Analytics and Tech for data excellence and high-quality product feeds.

Qualifications

• 5+ years of hands-on SEA experience with Google Ads and other platforms
• Proven track record managing seven-figure monthly budgets in ecommerce
• Strong profitability steering, budget planning, and bid optimization
• Strategic mindset translating business goals into actionable channel roadmaps
• Experience mentoring junior team members and leading complex projects
• Fluent in English; German language skills are a plus

Responsibilities

• Own execution and optimisation of campaigns across Google, Bing, Criteo, YouTube and LLM-based ads
• Steer monthly budgets to maximise profitability and contribution margin
• Act as sparring partner to Team Lead Paid Media on strategic initiatives
• Lead and mentor SEA intern, manage capacity and project allocation
• Drive AI-based automation, bidding setups and testing roadmaps
• Collaborate with Analytics and Tech teams for data excellence and tracking
• Deliver insights and strategic recommendations to senior stakeholders

Skills

Google Ads

Bing Ads

Criteo

YouTube Ads

Budget management

Team leadership

Mentoring

Data tracking

AI & automation

Performance marketing

Tools

GA4

Tag Manager

Job description

JOIN OUR TEAM

As a Senior SEA Manager, you will take full ownership of the performance, profitability, and day-to-day execution of Westwing's SEA activities across Google, Bing, Criteo, YouTube, and LLM-based advertising. Operating with high independence, you will steer monthly budgets of up to seven figures while acting as a strategic sparring partner to the Team Lead Paid Media on complex, high-visibility projects. This role combines sharp analytical capability with leadership, directly guiding our SEA intern to support wider team growth. This position is permanent and located in Munich.

WHAT YOU'LL DO

• Own the execution and optimisation of performance campaigns across Google, Bing, Criteo, YouTube, and emerging LLM-based advertising platforms
• Steer monthly budgets of up to seven figures, focusing on profitability and contribution-margin steering rather than pure top-line metrics
• Act as a strategic sparring partner to the Team Lead Paid Media on highly complex operational and strategic initiatives
• Lead and mentor the SEA intern, managing their capacity and project allocation to maximise team impact
• Drive AI-based automation, bidding setups, and continuous testing roadmaps to unlock incremental channels and growth
• Collaborate with Analytics and Tech teams to ensure data excellence, robust conversion tracking, and high-quality product feeds
• Deliver insight-driven performance reporting and strategic recommendations to senior stakeholders

YOU COME WITH

• 5+ years of hands-on SEA experience with deep expertise in Google Ads, as well as experience with Bing, Criteo, and YouTube
• Proven track record of independently managing seven-figure monthly budgets in an e-commerce environment
• Strong background in profitability steering, budget planning, internalised bidding, or contribution-margin optimisation
• Strategic mindset with the ability to translate high-level business goals into actionable channel roadmaps as well as high operational excellence and attention to detail, maintaining flawless account structures and data tracking
• Challenger mentality with intrinsic motivation to lead complex projects and proactively introduce AI and automation features
• Experience or strong aptitude for guiding, mentoring, or functionally supervising junior team members
• Full professional fluency in English; German language skills are a plus

WHY WESTWING

If you are looking for a place where ambition meets creativity, where ideas turn into impact fast, and where people are trusted to grow - you have found it.At Westwing, we’re building the Superbrand in Design with a team that’s shaping the future of beautiful home & living.Here is what you can look forward to:

• A high-performance culture built on trust, feedback and collaboration
• An inspiring, international environment that empowers you to think big, take ownership, and grow beyond your comfort zone
• A flexible hybrid setup with 3 office days per week - because strong connections and quick collaboration make great ideas happen
• Work-from-anywhere opportunities for up to 4 weeks per year - as fresh perspectives spark bold ideas
• 30 days of paid holiday to rest, recharge, and come back ready to create
• A beautiful, centrally located, dog-friendly office with inspiring spaces, a sunny terrace, and good food - designed for moments that energise and connect
• Exclusive discounts - 40% off Westwing Collection, 20% off third-party brands (each on non-reduced items), and 20% Family & Friends discount on Westwing Collection, plus special-occasion vouchers
• Wellbeing support through mental health resources, sports memberships, and preventive care
• Sustainable mobility options with discounted public transport and JobRad - moving with purpose and care for the planet
• Support for working parents, including our on-site Westwing Wichtel daycare and a partnership with multilingual provider Elly & Stoffl
• One annual Social Impact Day to give back to a cause you care about - because being human is our true superpower Team rituals that celebrate results and togetherness - from Movie Nights and Oktoberfest to Summer & Winter Parties

ABOUT US

Westwing, Europe’s #1 in Beautiful Living e-commerce, is present in 20+ European countries and achieved a GMV (Gross Merchandise Volume) of EUR 507 million in 2025. As Europe’s premium one-stop destination for Design Lovers, it offers a unique brand experience with a carefully curated assortment of the Westwing Collection and 3rd party design brands. The integrated platform combines Shop, Daily Specials, Stores, the B2B Service (Westwing Business) and the Westwing Design Service. Westwing’s team works together on its shared purpose to “Excite people to create homes that unlock the full beauty of life”. Founded in 2011, Westwing is headquartered in Munich and went public on the Frankfurt Stock Exchange in October 2018. Our team is a diverse group of professionals aiming for high performance, working together at a fast pace in an inspiring, international and informal…