Director, Patient Marketing & Launch Strategy

Moonlaketx; Miami (FL); On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Learning Environment

Impactful Work

Flexibility and Balance

Career Growth

Job summary

MoonLake is seeking a Director of Patient Marketing to develop and execute the patient marketing strategy for a potential hidradenitis suppurativa launch. The role will lead patient campaign development, education resources, and cross-functional alignment with HCP Marketing, Patient Services, Market Access, Medical, and commercial teams.

The position requires 8 years of progressive commercial biotech/pharma experience with launch responsibilities, strong strategic marketing and analytics

Qualifications

• 8 years of progressive commercial experience in biotechnology or pharmaceuticals, including substantial patient or consumer marketing responsibility.
• Direct experience preparing for and executing a product launch, with ownership of patient marketing strategy, campaign development, agency management, and budgets.
• Experience translating qualitative and quantitative patient research into marketing decisions.
• Experience in immunology, dermatology, or related specialty/chronic disease area preferred.
• Experience partnering with Patient Services, Market Access, and Patient Advocacy; working in an emerging commercial organization preferred.

Responsibilities

• Develop and execute the patient marketing strategy for HS, translating insights into education, engagement, and brand experiences.
• Lead the pull through of the patient campaign with patient resources including DTC and HCP office materials.
• Align patient plans with cross-functional teams to create a connected launch experience; collaborate with Patient Services and Advocacy.
• Manage agency, vendor, and budget, providing clear briefs, timelines, and quality expectations; ensure delivery within budget.
• Establish launch baselines, KPIs, and dashboards; use data to refine messaging and optimize investment.

Skills

Strategic marketing

Campaign development

Budget management

Cross-functional collaboration

Data-driven decision making

Education

Bachelor’s degree

Advanced degree strongly preferred (MBA/PhD/PharmD/MD)

Tools

Agency management

Job description

MoonLake is seeking a Director of Patient Marketing to develop and execute the patient marketing strategy for a potential hidradenitis suppurativa launch. The role will lead patient campaign development, education resources, and cross-functional alignment with HCP Marketing, Patient Services, Market Access, Medical, and commercial teams.

The position requires 8 years of progressive commercial biotech/pharma experience with launch responsibilities, strong strategic marketing and analytics