Director, Patient Marketing — Launch Leader for HS

MoonLake Immunotherapeutics; Miami (FL); On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Learning environment

Impactful work

Flexible balance

Career growth

Job summary

MoonLake Immunotherapeutics in Miami, FL is seeking a Director of Patient Marketing to develop and execute the patient marketing strategy for hidradenitis suppurativa (HS) launch. You will translate patient insights into education, engagement, and brand experiences while partnering with HCP Marketing, Patient Services, Market Access, Medical, and cross-functional teams.

You will lead patient campaign development, agency management, and budget oversight, set KPIs, and optimize campaigns based on

Qualifications

• Bachelor’s degree required.
• Advanced degree (MBA, MSc, PhD, PharmD or MD) strongly preferred.
• 8+ years of progressive commercial experience in biotech or pharma.
• Experience launching a product and managing patient marketing strategy.
• Immunology or dermatology experience preferred.

Responsibilities

• Develop and execute patient marketing strategy for HS launch.
• Lead patient campaigns, messaging, and education resources.
• Coordinate cross-functional partnerships across marketing and medical teams.
• Oversee agency, vendor, and budget management.
• Establish KPIs and dashboards to measure launch performance.

Skills

Strategic marketing

Campaign execution

Patient insights

Budget management

Cross-functional leadership

Education

Bachelor’s degree

Advanced degree (MBA/PhD/MD/PharmD)

Job description

MoonLake Immunotherapeutics in Miami, FL is seeking a Director of Patient Marketing to develop and execute the patient marketing strategy for hidradenitis suppurativa (HS) launch. You will translate patient insights into education, engagement, and brand experiences while partnering with HCP Marketing, Patient Services, Market Access, Medical, and cross-functional teams.

You will lead patient campaign development, agency management, and budget oversight, set KPIs, and optimize campaigns based on