Director, Integrated Experience Planning - Hematology/Neuromuscular

U014 (FCRS = US014) Novartis Pharmaceuticals Corporation; East Hanover (NJ); On-site; USD 186,000 - 345,000; Full time

Benefits offered by this job

Health, life and disability benefits

401(k) with company contribution and-m

Generous time off package includingvac

Job summary

Novartis Pharmaceuticals Corporation in East Hanover, NJ seeks a Director of Integrated Experience Planning to shape patient and HCP experiences across brands. You will translate strategy into omnichannel campaigns, collaborating with marketing, data, content, product teams and external partners to craft unified experiences.

The role requires deep experience in customer engagement, analytics and cross-functional leadership, with a focus on measurement and continuous optimization of experiences

Qualifications

• Bachelor's degree required; MS/MBA preferred.
• 8 years orchestrating customer journeys across channels.
• Experience driving planning/strategy for multiple brands and audiences.

Responsibilities

• Translate Behavioral Strategies into Experience Maps for Senior Strategists.
• Develop and operationalize integrated Experience Plans across channels.
• Lead measurement frameworks to optimize in-market activities.
• Collaborate with cross-functional teams, agencies and partners to remove barriers for customers/patients/caregivers.
• Analyze brand dynamics and translate insights to a cohesive Experience Plan.
• Foster learning and innovation through cross-functional collaboration.
• Plan and enable a coordinated experience across touchpoints with IMO and other areas.
• Identify knowledge gaps and commission research to address insight outages.
• Develop and implement new Novartis capabilities with business leads.

Skills

Omnichannel planning

Cross-functional collaboration

Data-driven decision making

Stakeholder management

Strategic thinking

Digital marketing

Leadership

Education

Bachelor's degree in related field

Master of Science or MBA preferred

Job description

Band Level 6 Job Description Summary

The Director, Integrated Experience Planning, is responsible for establishing the patient & HCP experience strategy and designing integrated plans to deliver customer-centric campaigns and experiences across the Integrated Marketing & Customer Experience, US Pharma organization. This individual will be aligned to specific brand(s) and will report directly into the Executive Director, Customer Experience Planning and Optimization. The Director will be charged with translating the overall communication strategy into actionable go-to-market activities that create a unified HCP & patient experience across their respective brands. This individual will collaborate with the Marketing Strategy Leads, Data, Insights, Analytics, the Content Lab, Product Management and Marketing operations, as well as external partners, to architect an omnichannel customer experience that delivers against the defined product strategy and objectives. This position will be located at East Hanover, NJ and will not have the ability to be located remotely. This position will require limited travel as defined by the business (domestic and/or international). Please note that this role would not provide relocation, and only local candidates will be considered.

Job Description Key Responsibilities

• Supporting Senior Integrated Customer Experience Planning and Marketing Strategists to translate Behavioral Strategies into Experience Maps.
• Developing and operationalizing integrated Experience Plans.
• Lead the development of measurement frameworks tied to the experience that will optimize in-market activities.
• Working with IMO cross functions, external agencies and research partners to identify barriers and drivers that are standing in the way of customers/patients/caregivers to achieve mutual goals
• Analyzing and understanding brand dynamics & synthesizing insights/ analytics to inform a cohesive and coordinated Experience Plan
• Driving and supporting collaboration across the cross-functional team to foster learning, hypothesis building, learning agenda creation and innovation
• Collaborating across the IMO and other cross-functional areas to plan and enable a coordinated and cohesive experience across experience touch points
• Finding knowledge gaps and commissioning research to address specific insight outages.
• Collaborating with business leads and subject matter experts to develop and implement new Novartis capabilities.
• Changing or refining the category's current assumptions about patient or HCP behavior by providing fresh perspectives and finding new opportunities.

Essential Requirements

• Bachelor's degree in related field is required; Master of Science and/or MBA preferred.
• 8 years of demonstrated experience finding opportunities and driving solutions to build an orchestrated customer journey.
• Experience in driving the planning and strategy for multiple brands and audiences.
• 5 years of demonstrated experience in applying data, insights, behaviors, and analytics to optimize customer experiences.
• 5 years of experience in customer engagement, social media and CRM, to use journey mapping, personalization, and content to realize and improve customer value.
• Thrives in a collaborative environment, partnering closely with research, content, and data specialists to identify and solve client business challenges and uncover audience opportunities.
• Experience with media and content testing to analyze efficiency of integrated communications in HCP or DTC category marketing.
• Comfortable with a high level of collaborative development with cross-functional team of marketers across the Novartis Product, Marketing, and agency teams to build and manage relationships, frame productive conversations and work toward the collective goal of effective experiences.
• Develop and operationalize digital engagement and integrate a marketing framework with CPI/KPIs.
• Strong cross-functional leadership and ability to collaborate effectively with various partners and teams including Communications, Legal, Regulatory, Privacy, Compliance and IT.

Desirable Requirements

• Multi-functional experience in pharmaceutical, healthcare or consumer packaged goods industries.
• Experience in all aspects of marketing across the product lifecycle (launch, mature, LOE).

Skills Desired

• Asset Management
• Business Strategies
• Change Agility
• Commercial Excellence
• Cross-Functional Collaboration
• Customer-Oriented
• Digital Marketing
• Healthcare Industry
• Influencing Skills
• Inspirational Leadership
• Marketing Strategies
• Negotiation
• Operational Excellence
• People Management
• Product Lifecycle Management (PLM)
• Product Marketing
• Product Strategies
• Stakeholder Engagement
• Stakeholder Management
• Strategic Alliances
• Therapeutic Knowledge

Novartis Compensation Summary

The salary for this position is expected to range between $185,500 and $344,500 per year. The final salary offered is determined based on factors like, but not limited to, relevant skills and experience, and upon joining Novartis will be reviewed periodically. Novartis may change the published salary range based on company and market factors. Your compensation will include a performance-based cash incentive and, depending on the level of the role, eligibility to be considered for annual equity awards.

Salary Range $185,500.00 - $344,500.00

Benefits

• health, life and disability benefits
• 401(k) with company contribution and match
• a variety of other benefits
• generous time off package including vacation, personal days, holidays and other leaves

EEO Statement

The Novartis Group of Companies are Equal Opportunity Employers. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status. We strive to create an inclusive workplace that cultivates bold innovation through collaboration and empowers our people to unleash their full potential.

Accessibility and reasonable accommodations

The Novartis Group of Companies are committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please send an e‑mail to [e-mail] call [phone] and let us know the nature of your request and your contact information. Please include the job requisition number in your message.

https://www.novartis.com/careers/careers-research/notice-all-applicants-us-job-openings

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