Senior Pharma Brand Marketing Manager

U014 (FCRS = US014) Novartis Pharmaceuticals Corporation; East Hanover (NJ); On-site; USD 126,000 - 234,000; Full time

Job summary

Novartis Pharmaceuticals Corporation in East Hanover, NJ is seeking a Senior Marketing Manager to lead customer-centric marketing strategies for Established Medicines. The role requires collaboration with strategy leaders, cross-functional teams, and agencies to translate insights into integrated plans and experiences.

Based in East Hanover, you will support activations, content, and engagement across brands, with 3+ years in pharma marketing.

Qualifications

• Minimum 3 years of commercial Marketing experience or multi-functional experience preferably in Pharmaceutical or Healthcare.
• Demonstrated ability to apply data, analytics, market research and customer insights to support marketing recommendations.
• Experience in supporting high-performing brands in highly competitive categories within the US.
• Experience collaborating with cross-functional partners such as Legal, Regulatory, Medical, and Compliance.
• Strong written and verbal communication skills with ability to translate complex information into clear, actionable outputs.

Responsibilities

• Support development of cohesive, integrated brand marketing strategies and campaigns grounded in customer insights.
• Develop working knowledge of the brand, disease state, audience, and customer needs to support activations, content, and personalized experiences.
• Contribute to the sharing and application of marketing best practices to improve customer engagement and support behavior change across the brand lifecycle.
• Support execution of promotional, digital, and integrated marketing tactics aligned to approved strategy, brand goals, and business objectives.
• Support execution of promotional, digital, and integrated marketing tactics aligned to approved strategy, brand goals, and business objectives.
• Contribute to a high-performing team culture by collaborating effectively across key functions, agencies, and strategic partners.
• Support delivery of integrated marketing plans, including coordination of timelines, deliverables, stakeholder inputs, budget tracking, and executional needs.
• Support the creative brief process, agency coordination, content development, and executional follow-through to ensure quality, strategic alignment, and timely delivery.

Skills

Brand marketing strategy

Campaign execution

Customer insights

Cross-functional collaboration

Digital marketing

Omnichannel marketing

Stakeholder engagement

Communication skills

Education

Bachelor’s degree in related field

PharmD or MBA preferred

Job description

Novartis Pharmaceuticals Corporation in East Hanover, NJ is seeking a Senior Marketing Manager to lead customer-centric marketing strategies for Established Medicines. The role requires collaboration with strategy leaders, cross-functional teams, and agencies to translate insights into integrated plans and experiences.

Based in East Hanover, you will support activations, content, and engagement across brands, with 3+ years in pharma marketing.