Partnerships Activation Specialist

Vinik Sports Group; Tampa (FL); Hybrid; USD 48,000 - 72,000; Full time

Job summary

The Vinik Sports Group Partnerships Department is responsible for strategic planning, sales, partnership marketing, activation, retention and growth of flagship property Tampa Bay Lightning and Benchmark International Arena. The Account Coordinator, Partnerships will support CRM (KORE) and reporting, manage inventory, KPI reporting and invoices, and oversee a portfolio of partnerships.

With a proactive, professional approach, you will collaborate with internal teams and partners to deliver

Qualifications

• Bachelor’s degree in business management, marketing, advertising, or sports management (or similar field) from four-year college or university required.
• MBA and/or master’s degree in Sports & Entertainment Management preferred, but not required.
• 2+ years of business experience, preferably from agency, brand, and/or sports industry.
• Creative, enthusiastic, and excellent oral and written communication skills.
• Superior customer service focus and sales skills.
• Strong project management skills focused on organization, time management and planning.
• Demonstrated ability to be strategic and solution oriented.
• Ability to establish effective client and interdepartmental relationships, manage multiple client contacts and projects, and drive business.
• Able to interface with colleagues, senior executives, and clients effectively and personably, recognizing the need to adjust communication style according to the audience.
• Ability to successfully collaborate and influence others in a flexible and dynamic environment.
• Proficient in MS Word, Excel, Outlook, PowerPoint and CRM software.

Responsibilities

• Support in the management of the department’s CRM platform, including asset inventory reporting, financial & KPI reporting, and other necessary reporting functions to support the broader VSG partnerships team
• Serve as the department lead on key partnership marketing assets, overseeing the inventory management, trafficking, scheduling, and reporting of digital, television, radio, web, print, social, DED (digitally enhanced dasherboards) and hospitality assets.
• Oversee day-to-day management, activation, and development of assigned VSG partners across all properties.
• Act as corporate marketing consultant to partner contacts to develop and deliver on impactful, effective, and measurable sponsorship platforms.
• Lead the planning, execution, tracking, and reporting of all assigned partners’ contractual elements, including but not limited to: traditional media assets (e.g., radio, print, television, digital, social, etc.), in-market promotions, in-arena activation, hospitality, experiential, and community programs.
• Work closely with internal and external stakeholders to collaborate on the strategy and fulfillment of partnership marketing initiatives.
• Help manage the process of measuring the effectiveness of assigned sponsorship platforms to demonstrate partner ROI and ROO using tools such as YouGov, Vision Insights, Blinkfire Analytics, TRAK, independent internal studies, etc.
• Responsible for directly contributing to overall company and department revenue goals through partnership renewals and upsells as well as supporting new business development efforts.
• Maintain and grow partner relationships at all levels from day-to-day contacts to decision makers through regular touchpoints, including but not limited to: weekly or bi-weekly status calls; annual partner activation summit; hospitality and events; pre-season planning, mid-season check-in, and post-season recap meetings; etc.
• Act as an extension of assigned partners’ brand, understanding the industry landscape, business objectives, challenges, opportunities, etc.
• Manage both internal and external partner expectations on processes, timelines, approvals, and deadlines.
• Perform other duties, as assigned

Skills

Communication skills

Sales skills

Customer service

Project management

Strategic thinking

Interpersonal relationships

Education

Bachelor’s degree in business management, marketing, advertising, or sports management

MBA and/or master’s degree in Sports & Entertainment Management

Tools

CRM software

MS Word

Excel

Outlook

PowerPoint

Job description

The Vinik Sports Group Partnerships Department is responsible for strategic planning, sales, partnership marketing, activation, retention and growth of flagship property Tampa Bay Lightning and Benchmark International Arena. The Account Coordinator, Partnerships will support CRM (KORE) and reporting, manage inventory, KPI reporting and invoices, and oversee a portfolio of partnerships.

With a proactive, professional approach, you will collaborate with internal teams and partners to deliver