Director, Partner Marketing & GTM Strategy

Avalara, Inc.; Northern (KY); Remote; USD 153,000 - 306,000; Full time

Benefits offered by this job

Bonus eligibility

Health & Wellness benefits

Diversity & inclusion programs

Job summary

Avalara is seeking a senior marketing leader to own partner marketing strategy, messaging, and campaigns that drive engagement and pipeline with key partners. You will partner with Alliances, Partner Sales, Revenue Marketing, and Product Marketing to ensure messaging reflects product value and market opportunities.

You will lead multi-channel partner campaigns, enablement programs, and co-selling readiness, while leveraging data, AI, and GTM insights to scale partner activation and revenue

Qualifications

• 12–15 years of B2B SaaS marketing experience with partner/GT M focus.
• Proven success building partner-facing campaigns that drive engagement, enablement, and pipeline.
• Expertise in persona-based messaging, solution positioning, and GTM storytelling.
• Experience working with Alliances, Partner Sales, Revenue Marketing, and Product Marketing.
• Familiarity with Salesforce, Marketo, 6sense, Power BI, and partner engagement platforms.
• AI fluency to scale content creation, personalization, and campaign optimization.
• Strong leadership presence and ability to influence cross-functional stakeholders.
• Comfortable in a fast-paced, matrixed environment with shared accountability.

Responsibilities

• Own the partner GTM strategy and messaging, including segmentation and persona definition.
• Develop solution-oriented messaging to help partners sell Avalara offerings.
• Collaborate with Product Marketing and Alliances to align messaging with product value and market opportunity.
• Define and prioritize partner-facing campaigns aligned to pipeline goals and revenue.
• Build programs to activate partners through education, enablement, and co-selling readiness.
• Tailor campaigns to partner personas (ISVs, SIs, resellers) and align to GTM models.
• Lead execution of partner campaigns across channels (email, webinars, portals, field, digital).
• Balance net-new programs with optimization of in-market motions to improve engagement.
• Ensure timely, relevant partner communications of high quality.

Skills

Partner marketing experience

Campaigns that drive engagement

Persona-based messaging

Cross-functional collaboration

AI fluency

Leadership

Adaptability

Industry knowledge in B2B SaaS

Tools

Salesforce

Marketo

6sense

Power BI

Job description

Avalara is seeking a senior marketing leader to own partner marketing strategy, messaging, and campaigns that drive engagement and pipeline with key partners. You will partner with Alliances, Partner Sales, Revenue Marketing, and Product Marketing to ensure messaging reflects product value and market opportunities.

You will lead multi-channel partner campaigns, enablement programs, and co-selling readiness, while leveraging data, AI, and GTM insights to scale partner activation and revenue