Senior Associate Director, Paid Social Performance

Zenith; Burbank (CA); On-site; USD 97,000 - 149,000; Full time

Job summary

Zenith is seeking an Associate Media Director, Paid Social (Performance) to lead performance-driven paid social strategies and manage day-to-day operations, with a focus on client outcomes and measurable growth. You will mentor junior staff and collaborate with cross-functional teams to optimize campaigns across Meta, TikTok, Reddit, Pinterest and more, driving efficiency and profitability.

The role emphasizes strategic direction, strong client relationships at the highest levels, and ongoing

Qualifications

• Bachelor's degree required or equivalent
• 4+ years in performance social media
• 1+ year leading a team of performance specialists
• Proven track record in lower-funnel campaigns on paid social
• Strong communication and client relationship skills
• Excellent data analysis and reporting
• Experience with platform innovations and testing

Responsibilities

• Serve as main day-to-day contact for clients, building trusted strategic relationships.
• Develop performance marketing strategies across paid social to hit acquisition, revenue and ROI goals.
• Oversee campaign execution, budgeting, forecasting and optimization.
• Lead strategy across Meta, TikTok, Reddit, Pinterest and other platforms.
• Present results and insights to clients and internal teams.
• Mentor junior team members and lead onboarding and training.

Skills

4+ years of social media experience

Team leadership

Strong communication

Analytical & problem solving

Advanced Excel

Education

Bachelor's degree in Marketing, Advertising, Communications or equivalent

Tools

Meta

TikTok

Reddit

Pinterest

Job description

Zenith is seeking an Associate Media Director, Paid Social (Performance) to lead performance-driven paid social strategies and manage day-to-day operations, with a focus on client outcomes and measurable growth. You will mentor junior staff and collaborate with cross-functional teams to optimize campaigns across Meta, TikTok, Reddit, Pinterest and more, driving efficiency and profitability.

The role emphasizes strategic direction, strong client relationships at the highest levels, and ongoing