Paid Social Lead: Data-Driven Campaigns & Strategy

Digitas North America; New York (NY); On-site; USD 75,000 - 120,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401k

Paid time off

Job summary

Digitas North America is seeking a detail-oriented Media Supervisor, Paid Social to lead data-driven paid social campaigns across major platforms. You will oversee strategy, execution, and optimization while guiding a team of direct reports.

Collaboration with Planning, Creative, and Analytics teams is essential to deliver measurable outcomes. The role requires deep expertise in social platforms, API partnerships, and firsthand experience with self-service advertising, plus a strong

Qualifications

• Bachelor’s Degree required.
• 5–7+ years of experience in media planning/buying or ad operations preferred.
• 2+ years of hands-on experience in self-service capacity within social platforms (API UIs).
• 1+ years of team management experience.
• Familiarity with prompt-based interaction and generative AI tools (e.g., ChatGPT, Gemini, DALL·E).
• Strong collaboration and ability to work with cross-functional teams.
• Excellent verbal and written communication skills.

Responsibilities

• Oversee development of paid social program strategies and analysis for clients.
• Guide and manage relationships between teams and clients to deliver high-quality work.
• Partner with planning, strategy and analytics to align paid social with overall campaigns.
• Run paid media in API partner platforms and direct social platforms; QA campaign setup.
• Stay updated on ad products and technologies and translate them into business goals.
• Test and apply API partner capabilities to client objectives; build relationships with platform partners.
• Use real-time data and campaign learnings to optimize campaigns.
• Inform budgets and bid strategies using platform tools.
• Be available during non-business hours for posting and optimization.
• Mentor junior team members as needed.

Skills

Collaboration

Project management

Excel

Communication

Social media expertise

Media metrics

Team management

AI tools familiarity

Platform knowledge

Education

Bachelor’s Degree Required

Tools

Brand Networks

4C

Kinetic Social

Facebook/Instagram

Twitter

LinkedIn

Job description

Digitas North America is seeking a detail-oriented Media Supervisor, Paid Social to lead data-driven paid social campaigns across major platforms. You will oversee strategy, execution, and optimization while guiding a team of direct reports.

Collaboration with Planning, Creative, and Analytics teams is essential to deliver measurable outcomes. The role requires deep expertise in social platforms, API partnerships, and firsthand experience with self-service advertising, plus a strong