Paid Social Lead — Campaigns & Analytics

Digitas North America; Chicago (IL); On-site; USD 75,000 - 115,000; Full time

Job summary

Digitas North America seeks an experienced Media Supervisor, Paid Social to lead data-driven paid social campaigns across clients. You will oversee strategy, execution, and optimization while collaborating with cross-functional teams to drive performance and ensure strategic alignment.

You will manage a team, stay current with platform changes, and translate new ad tech into actionable campaigns. This role emphasizes analytics, client communication, and hands-on campaign management.

Qualifications

• Bachelor’s degree required.
• 5–7+ years of experience in media planning/buying or ad operations preferred.
• 2+ years of hands-on experience in self-service capacity within social platforms (APIs/UI).
• 1+ years of team management experience.
• Excellent verbal and written communication skills.
• Strong Excel skills and data-driven mindset.
• Understanding of CTR, CPC, CPM, CPA metrics.
• Ability to present to clients and discuss social media strategy.

Responsibilities

• Oversee development of paid social program strategies and analyses for clients.
• Guide and manage relationships between teams and clients to deliver high-quality work.
• Collaborate with Planning, Social Strategy and Analytics to integrate paid and organic strategies.
• QA campaign setup and trafficking in API partners and social platforms.
• Stay updated on new ad products and technologies and translate them into campaigns.
• Foster relationships with platform partners to inform product roadmaps.
• Use real-time data and testing to optimize campaigns.
• Plan budgets, bids, and audiences using platform tools.
• Be flexible with hours and provide on-call posting/optimizing support.
• Mentor junior team members as needed.

Skills

Collaboration

Project management

Communication

Teamwork

Attention to detail

Presentation

Media metrics

Problem solving

Education

Bachelor's degree

Tools

Excel

APIs / API partners

Social platforms (Facebook/Instagram, Twitter, LinkedIn)

Job description

Digitas North America seeks an experienced Media Supervisor, Paid Social to lead data-driven paid social campaigns across clients. You will oversee strategy, execution, and optimization while collaborating with cross-functional teams to drive performance and ensure strategic alignment.

You will manage a team, stay current with platform changes, and translate new ad tech into actionable campaigns. This role emphasizes analytics, client communication, and hands-on campaign management.