Social Media Strategist

Harnham; New York (NY); Remote; USD 75,000 - 95,000; Full time

Job summary

Harnham is seeking a Senior Media Strategist, Paid Social, to lead paid social campaigns for clients across insurance, healthcare, finance, and consumer brands. This role requires 4-5+ years of hands-on experience with platforms including Meta, TikTok, and LinkedIn. You will collaborate with internal teams to drive performance and optimize KPIs. Join a well-established agency focused on growth and collaboration, while maintaining a healthy work-life balance. Apply now to make a direct impact!

Qualifications

• 4–5+ years of hands-on paid social experience.
• Proven ability to optimize campaigns and improve performance metrics like CPA and ROAS.
• Experience in an agency environment is preferred.

Responsibilities

• Build, launch, and optimize paid social campaigns.
• Analyze campaign performance and provide actionable insights.
• Collaborate with cross-functional teams on media plans.

Skills

Paid social experience

Campaign optimization

Analytical mindset

Platform expertise (Meta & others)

Job description

New York / Connecticut Preferred | Remote (ET/CST)

We’re partnered with a leading independent media agency looking to hire a Senior Media Strategist, Paid Social to join their growing digital team.

This is a hands‑on role focused on owning paid social campaigns end‑to‑end across major platforms, working with a strong portfolio of clients across insurance, healthcare, finance, and consumer brands.

The Role

You’ll be responsible for building, launching, and optimizing paid social campaigns, working closely with internal media, analytics, and creative teams to drive performance.

• Execute and optimize paid social campaigns across Meta, LinkedIn, TikTok, Reddit, Snap, Pinterest, and X
• Develop campaign strategy based on audience, platform, and performance data
• Analyze campaign performance and provide actionable insights to improve KPIs
• Collaborate with cross-functional teams to align on media plans and execution
• Support creative direction by advising on best‑performing formats and messaging

Your Background

• 4–5+ years of hands‑on paid social experience
• Strong platform expertise across Meta and at least 2–3 additional channels (TikTok, LinkedIn, Snap, etc.)
• Proven ability to optimize campaigns and improve performance metrics (CPA, ROAS, conversions)
• Experience working in an agency environment preferred
• Comfortable owning campaigns end‑to‑end, from setup through reporting

What We’re Looking For

• A true executor — someone who enjoys being in‑platform and driving performance
• Strong analytical mindset with a focus on results
• Collaborative, positive, and team‑oriented
• Someone looking to grow within a stable, high‑performing team (not a step‑up title move)

Why Apply?

• Join a well‑established agency with strong client relationships and continued growth
• Work across a diverse set of brands and industries
• Be part of a collaborative, high‑performing paid social team
• Clear expectations, strong culture, and realistic work‑life balance

If you’re a paid social specialist looking for a role where you can own campaigns and make a direct impact, apply now or reach out for more details.