Director, Paid Media Strategy & Growth

Publicis Groupe; Plano (TX); Presencial; USD 121.000 - 166.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Paid family care

Pet adoption support

Tuition assistance

Flexible working

Work Your World program

Descripción de la vacante

Starcom, part of Publicis Groupe Constellation, seeks a Director of Paid Strategy & Planning to lead a senior media team and deliver innovative cross-channel media strategies. You will mentor staff, guide tactical and strategic media planning, and support new business initiatives across traditional and digital channels.

The role manages a 10+ person team, oversees $20M+ in media spend, and collaborates with agencies to drive client outcomes.

Formación

• 7–10 years of media planning and buying experience, incl. 4+ years in digital/interactive marketing.
• Experience in traditional and digital media, tactical planning, and local media campaign execution.
• Proven leadership and team management experience.
• Bachelor’s degree from a four-year college or university.

Responsabilidades

• Develops cross-channel media strategies, traditional and digital, to grow client business.
• Advises clients and internal teams on media opportunities, including local planning.
• Leads client teams on medium to large accounts with $20M+ media spend.
• Conceives and presents cross-platform media proposals to clients.
• Guides a 10+ person media team including hiring, training and coaching.
• Represents clients at industry events and contributes to media strategy.

Conocimientos

Media planning

Leadership

Digital media

Client management

Budget management

Educación

Bachelor's degree

Herramientas

Pathmatics

Vivix

Kantar

MRI

Comscore

Descripción del empleo

Starcom, part of Publicis Groupe Constellation, seeks a Director of Paid Strategy & Planning to lead a senior media team and deliver innovative cross-channel media strategies. You will mentor staff, guide tactical and strategic media planning, and support new business initiatives across traditional and digital channels.

The role manages a 10+ person team, oversees $20M+ in media spend, and collaborates with agencies to drive client outcomes.