Associate Media Director, Paid Social - Strategy & Growth

Publicis Groupe; Chicago (IL); On-site; USD 97,000 - 140,000; Full time

Benefits offered by this job

Paid Family Care for parents and Careg

Adoption, Surrogacy & Fertility aid

Pet adoption support

Wellness/Health benefits reimburse.

Tuition Assistance

Flexible PTO

Matching Gifts

Flexible working arrangements

Work Your World program

Job summary

Starcom in Chicago seeks an Associate Media Director to own paid social strategy, activation, and performance for a key client within Publicis Groupe. You will lead day-to-day operations, shape the paid social vision, and drive brand impact through data-driven media solutions.

The ideal candidate has 5+ years in digital media, strong client leadership, and a proven ability to build high-performing teams. You will present to senior stakeholders, mentor colleagues, and advance innovative social

Qualifications

• 5+ years in digital or paid media with emphasis on paid social.
• 2+ years of people management experience.
• 3+ years handling campaigns on Facebook/Instagram; TikTok experience required.
• Experience with API-based or self-serve buying tools.

Responsibilities

• Design and lead paid social strategies across Facebook, Instagram, and TikTok to achieve brand and performance objectives.
• Develop and oversee action plans with KPI definitions, measurement frameworks, and optimization strategies.
• Serve as a paid social thought leader, educating clients, partners, and internal teams on evolving capabilities and best practices.
• Apply deep social media expertise to brainstorming and strategic planning sessions, contributing to integrated media solutions.
• Lead regular performance reviews and client check-ins, tracking results against KPIs and guiding optimizations.
• Provide direction on improving campaign performance through advanced optimization techniques, testing frameworks, and new platform features.
• Create and deliver clear presentations to senior client stakeholders and internal teams detailing strategy and insights.
• Develop informed viewpoints on emerging technologies, including AI-enabled optimization tools.
• Foster strong, collaborative relationships with internal cross-functional teams and client partners.

Skills

Paid social strategy

Client leadership

Team mentorship

Data-driven optimization

Presentation skills

Communication skills

Education

Bachelor's degree preferred

Tools

API-based buying tools

Self-serve buying tools

Job description

Starcom in Chicago seeks an Associate Media Director to own paid social strategy, activation, and performance for a key client within Publicis Groupe. You will lead day-to-day operations, shape the paid social vision, and drive brand impact through data-driven media solutions.

The ideal candidate has 5+ years in digital media, strong client leadership, and a proven ability to build high-performing teams. You will present to senior stakeholders, mentor colleagues, and advance innovative social