Director of Digital Media & Analytics

Optimum Communications Inc.; New York (NY); On-site; USD 161,000 - 230,000; Full time

Job summary

Optimum, a leader in connectivity, seeks a Senior Director, Digital Media & Analytics to lead strategy across paid search, paid social, programmatic, and display. This leader will manage a team of digital media professionals and drive insights through analytics and MMM.

The role reports to the VP of Growth Media and partners with GTM, marketing, eCommerce, and product teams. The ideal candidate has 12+ years in paid media with a track record of multi-million budgets, strong leadership, and

Qualifications

• Bachelor’s degree in marketing, analytics, business, or related field is preferred.
• 12+ years in paid media, digital advertising, or performance marketing with measurable results.
• 5+ years of leadership experience managing high-performing teams.

Responsibilities

• Own digital media strategy and investment across paid search, social, programmatic, and display.
• Lead full-funnel planning, activation, optimization, and budget allocation.
• Mentor and develop a high-performing team across digital media capabilities.

Skills

Leadership

Digital media strategy

Budget management

Analytics

MMM

Tools

Google Ads

Meta Ads Manager

DV360

SA360

Job description

Optimum, a leader in connectivity, seeks a Senior Director, Digital Media & Analytics to lead strategy across paid search, paid social, programmatic, and display. This leader will manage a team of digital media professionals and drive insights through analytics and MMM.

The role reports to the VP of Growth Media and partners with GTM, marketing, eCommerce, and product teams. The ideal candidate has 12+ years in paid media with a track record of multi-million budgets, strong leadership, and