Senior Director, Paid Media & MarTech

The Shield Co Management, LLC; Salt Lake City (UT); On-site; USD 180,000 - 260,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401(k) with match

Open PTO

In-office work model

Job summary

The Shield Co. Management, LLC, doing business as EcoShield Pest Solutions, seeks a Director of Paid Marketing & MarTech in Salt Lake City.

You will own paid media strategy, execution, and the P&L across channels, driving revenue through optimized CAC and ROAS while shaping the marketing technology stack and analytics framework. You will hire and lead the paid media and lifecycle teams, manage agency relationships, and partner with the CMO and analytics leaders to scale a high-impact program.

Qualifications

• 4+ years in affiliate or partner marketing with hands-on responsibility for results.
• Experience building or scaling an affiliate program from scratch or from a basic state.
• Hands-on platform fluency with major affiliate networks or SaaS platforms (Impact, CJ, Awin, Partnerize, ShareASale, Rakuten, Everflow, or similar).
• Proven ability to negotiate favorable commercial terms with publishers and meet CAC/ROAS targets.
• Experience with lead generation or performance partnerships (host/post, lead transfer, pay per call).
• Existing publisher/review site relationships or ability to build one quickly via cold outreach.
• Strong analytical skills for payouts, margins, partner quality, and data-driven decisions.
• Self-starting, responsive, and trustworthy; acts with autonomy.

Responsibilities

• Own strategy, execution, and P&L for all paid channels and an eight-figure annual budget.
• Manage lifecycle marketing including email and SMS nurture programs.
• Lead measurement design for offline conversions, value-based bidding, and incrementality testing.
• Partner with CMO and analytics leaders to build and optimize the program.
• Build and manage paid media and lifecycle teams and agency/vendor relationships.
• Provide weekly spend, CAC, and ROAS forecasts and reporting.

Skills

Affiliate marketing

Partner marketing

Platform fluency

Negotiation

Lead generation

Publisher network

Data-driven

Autonomy

Tools

Impact

Commission Junction

Awin

ShareASale

Rakuten Advertising

Everflow

Job description

The Shield Co. Management, LLC, doing business as EcoShield Pest Solutions, seeks a Director of Paid Marketing & MarTech in Salt Lake City.

You will own paid media strategy, execution, and the P&L across channels, driving revenue through optimized CAC and ROAS while shaping the marketing technology stack and analytics framework. You will hire and lead the paid media and lifecycle teams, manage agency relationships, and partner with the CMO and analytics leaders to scale a high-impact program.