Director, Paid Media: Growth & Performance Orchestrator

Belk, Inc. & Belk eCommerce LLC.; United States; Presencial; USD 131.000 - 175.000; Jornada completa

Descripción de la vacante

Belk, Inc. & Belk eCommerce LLC. in the United States seeks a Director of Paid Media to lead strategy, orchestration and performance of a $131k-$175k annual media investment, driving growth across stores and eCommerce.

This role connects media investment to business priorities, manages forecasting and budget pacing, leads cross-functional teams, and partners with agencies to maximize ROAS and incremental growth, shaping Belk’s media future.

Formación

• Extensive leadership and cross-functional team management.
• Strong strategic thinking with ability to translate data into investment decisions.
• Proven ability to forecast, budget manage and optimize media spend.

Responsabilidades

• Own strategy and stewardship of $131k-$175k in annual media investment across channels.
• Lead forecasting, budgeting, pacing and investment shifts based on performance.
• Collaborate with Finance/Analytics to connect media to business outcomes (MMM, LTC, attribution).
• Partner with agencies and internal teams to align paid media with enterprise goals.

Conocimientos

Leadership

Strategic thinking

Data analysis

Cross-functional collaboration

Herramientas

MMM

LTC

Attribution

ROAS

Descripción del empleo

Belk, Inc. & Belk eCommerce LLC. in the United States seeks a Director of Paid Media to lead strategy, orchestration and performance of a $131k-$175k annual media investment, driving growth across stores and eCommerce.

This role connects media investment to business priorities, manages forecasting and budget pacing, leads cross-functional teams, and partners with agencies to maximize ROAS and incremental growth, shaping Belk’s media future.