Director, Performance Media: P&L & Growth

BMG360; Shelton (CT); Hybrid; USD 180,000 - 240,000; Full time

Job summary

BMG360 is seeking a Director, Performance Media to own the P&L for the performance media group and lead a team across traditional and digital channels. This leadership role requires forecasting rigor, risk‑based media buying, and a focus on profitable growth for clients.

The Director will partner with Creative, Media, Ad Operations, Finance, and Business Development to drive execution, ensure compliance, and deliver executive‑level reporting on financial outcomes and strategic initiatives.

Qualifications

• 6+ years in performance media and leadership experience.
• Margin or P&L accountability in prior roles.
• Experience buying media at risk via risk-based structures (inquiries, calls, performance guarantees).
• Insurance vertical expertise strongly preferred.
• Forecasting rigor and pricing/rate strategy capabilities.
• Cross-channel fluency across traditional and digital lead generation.
• Strong analytical skills with data-driven decision making.
• Executive communication to senior leadership.

Responsibilities

• Own P&L and margin for the Performance Media group by client and channel.
• Forecast spend with high accuracy and manage pacing to protect volume and profit.
• Lead pay‑per‑performance campaigns across traditional and digital channels.
• Forecast response, call volume, and conversion quality to drive scalable results.
• Manage team capacity, recruit and develop Managers and Analysts.
• Lead cross‑sell opportunities and bundle activations with other departments.
• Provide executive reports with insights, recommendations, and financial impact.

Skills

Performance media

P&L ownership

Media buying at risk

Forecasting

Cross‑channel fluency

Analytical skills

Executive communication

Job description

BMG360 is seeking a Director, Performance Media to own the P&L for the performance media group and lead a team across traditional and digital channels. This leadership role requires forecasting rigor, risk‑based media buying, and a focus on profitable growth for clients.

The Director will partner with Creative, Media, Ad Operations, Finance, and Business Development to drive execution, ensure compliance, and deliver executive‑level reporting on financial outcomes and strategic initiatives.