Director, Paid Media, Hybrid

Belk; Charlotte (NC); On-site; USD 131,000 - 175,000; Full time

Job summary

Belk is seeking a Director, Paid Media to lead the strategy, orchestration and performance of a $60–80M annual paid media investment, aligning spend with Belk’s retail priorities and seasonal cycles.

The role requires deep expertise in media investment, data and measurement, and will guide transformation of Belk’s paid media capabilities, working across Marketing, Analytics and Finance to drive incremental ROAS.

Qualifications

• 10+ years in paid media or performance marketing.
• Experience leading $50M+ media investments.
• Strong analytical and financial acumen.
• Proven leadership of cross-functional teams.
• Ability to translate data into investment decisions.

Responsibilities

• Own strategy and stewardship of $60–80M annual media investment.
• Forecasting, budget management and pacing across channels.
• Integrate MMM, LTC and attribution to guide investments.
• Orchestrate paid and owned media partnerships.
• Lead agencies and internal teams to drive ROAS.

Skills

Leadership

Forecasting

Performance marketing

Cross-channel strategy

Data-driven decision making

Agency management

Budget management

Tools

MMM

LTC

Attribution

Job description

The Director, Paid Media will lead the strategy, orchestration and performance of Belk’s$60–80M annual paid media investment, driving profitable growth across stores and eCommerce. This role will connect media investment to Belk’s business priorities and retail rhythms, ensuring dollars are dynamically deployed against the customers, channels and moments with the greatest opportunity.

This Director will bring deep expertise in media investment, customer data and measurement while leading the continued transformation of Belk’s paid media capabilities.

Job Functions

Media Investment & Business Performance

• Own strategy and stewardship of$60–80M in annual media investment, establishing allocation across channels, customers and business priorities to drive store and eCommerce sales, ROAS and incremental ROAS.
• Lead annual, seasonal and in-quarter forecasting, budget management and pacing, dynamically shifting investment based on performance, business trends, retail priorities and incremental opportunity.
• Partner with Finance and Analytics to connect media investment to business outcomes throughMMM, LTC, incrementality and attribution, translating measurement into clear investment decisions.

Retail & Cross-Channel Orchestration

• Develop integrated media strategies aligned to the retail calendar and business cycle, including key events, promotions, category priorities, store needs and eCommerce growth opportunities.
• Orchestrate investment across Search, Shopping, Social, Affiliate, Programmatic and emerging channels, understanding the distinct role each plays across awareness, consideration, traffic and conversion.
• Balance short-term business needs with longer-term growth, ensuring media can flex quickly to support changing sales trends, inventory opportunities and enterprise priorities.

Customer, Data & Personalization

• Lead the use offirst-party customer data, third-party data and platform signalsto advance audience strategy, personalization, acquisition and customer growth.
• Develop strategies that differentiate investment, messaging, products and experiences based on customer cohorts, lifecycle, behavior and business opportunity.
• Build a deep partnership with Owned Media to orchestrate Paid and Owned customer experiences, optimizing contact strategy, audience activation and the role of each channel across the customer journey.

Transformation & Capability Expansion

• Lead the continued transformation of Belk’s paid media capabilities, identifying opportunities to modernise channels, technology, measurement, operating models and ways of working.
• Establish a rigorous test-and-learn agenda that identifies new sources of incremental growth and creates clear pathways from pilot to scaled investment.
• Build business cases for new channels, capabilities and investments while ensuring the organization evolves with changing customer behaviors, platforms and media economics.

Agency, Team & Cross-Functional Leadership

• Lead media agencies and strategic platform partners with clear accountability for investment strategy, forecasting, optimisation, innovation and measurable business performance.
• Develop a high-performing internal media team with strong channel expertise, analytical capability and understanding of how media connects to broader business performance.
• Partner deeply across Owned Media, Marketing Planning, eCommerce, Merchandising, Creative, Analytics and Finance to ensure media strategy is integrated into enterprise priorities and go-to-market planning.

Education & Experience

• 10+ years of progressive experience in paid media, performance marketing or integrated media, including leadership of significant $50M+ media investments in retail or another high-volume consumer business.
• Deep cross-channel expertise with demonstrated understanding of store and eCommerce growth, retail business cycles, first- and third-party data, audience strategy and personalization.
• Strong financial and analytical acumen with expertise in forecasting, budget management, MMM, LTC, attribution, ROAS and incremental ROAS.
• Demonstrated success leading media transformation, channel expansion and adoption of new capabilities.
• Proven ability to lead agencies, platforms, teams and senior cross-functional stakeholders through complex business priorities.
• Ability to translate customer, media and business performance into decisive recommendations on where to invest, when to shift and how to drive incremental growth.

Knowledge, Skills & Abilities

• Strong leadership and team development skills
• Strong financial and analytical acumen with expertise in forecasting, budget management, MMM, LTC, attribution, ROAS and incremental ROAS.
• Demonstrated success leading media transformation, channel expansion and adoption of new capabilities.
• Proven ability to lead agencies, platforms, teams and senior cross-functional stakeholders through complex business priorities.
• Ability to translate customer, media and business performance into decisive recommendations on where to invest, when to shift and how to drive incremental growth.
• Track record of gaining collaboration and alignment across diverse, cross-functional teams

Pay Range

$131,000-$175,000

Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to achievements, skills, experience, or work location. The range listed is just one component of the compensation package offered to candidates.