Director, Paid Media Growth Orchestration

Belk; Charlotte (NC); On-site; USD 131,000 - 175,000; Full time

Job summary

Belk is seeking a Director, Paid Media to lead the strategy, orchestration and performance of a $60–80M annual paid media investment, aligning spend with Belk’s retail priorities and seasonal cycles.

The role requires deep expertise in media investment, data and measurement, and will guide transformation of Belk’s paid media capabilities, working across Marketing, Analytics and Finance to drive incremental ROAS.

Qualifications

• 10+ years in paid media or performance marketing.
• Experience leading $50M+ media investments.
• Strong analytical and financial acumen.
• Proven leadership of cross-functional teams.
• Ability to translate data into investment decisions.

Responsibilities

• Own strategy and stewardship of $60–80M annual media investment.
• Forecasting, budget management and pacing across channels.
• Integrate MMM, LTC and attribution to guide investments.
• Orchestrate paid and owned media partnerships.
• Lead agencies and internal teams to drive ROAS.

Skills

Leadership

Forecasting

Performance marketing

Cross-channel strategy

Data-driven decision making

Agency management

Budget management

Tools

MMM

LTC

Attribution

Job description

Belk is seeking a Director, Paid Media to lead the strategy, orchestration and performance of a $60–80M annual paid media investment, aligning spend with Belk’s retail priorities and seasonal cycles.

The role requires deep expertise in media investment, data and measurement, and will guide transformation of Belk’s paid media capabilities, working across Marketing, Analytics and Finance to drive incremental ROAS.