Director or Sr Director, Demand Generation

infoworks.io.inc; Palo Alto (CA); On-site; USD 120,000 - 160,000; Full time

Job summary

Infoworks.io.inc in Palo Alto is seeking a Director or Sr Director for Demand Generation. This role will lead B2B digital lead generation and marketing operations strategy, ensuring efficient lead identification and qualification.

The ideal candidate has over 7 years of experience in SaaS demand generation, successfully executing integrated marketing campaigns. Join us in driving innovation and business growth across multiple channels.

Qualifications

• 7+ years of experience in B2B SaaS or software demand generation.
• Experience leading marketing campaigns for specific verticals and audiences.
• Event planning and management experience in various formats.

Responsibilities

• Build strategies and infrastructure for demand and lead generation.
• Define strategies with sales for identifying and qualifying leads.
• Create integrated campaigns across various digital channels.
• Identify opportunities for innovation and business growth.

Skills

B2B SaaS demand generation

Integrated marketing campaigns

Event planning and management

Salesforce.com

Marketing Automation (Hubspot, Marketo)

Job description

Director or Sr Director, Demand Generation

Full-time

Infoworks fully automates both the creation and operation of big data workflows from source to consumption, helping Fortune 100 customers successfully implement to production in days or weeks using 5x fewer people. Our SaaS software runs both on-premises and in the cloud.

Get in on the ground floor. We have only recently come out of stealth and launched sales and have several Fortune 100 customers already in deployment.

The (Sr.) Director of Demand Generation and Marketing Operations will get to lead Infoworks B2B digital lead generation, event marketing, and marketing operations strategy, execution and metrics.

Are you a results-oriented leader with proven expertise leveraging multiple channels to drive leads and pipeline generation efforts at scale? Do you want to have the opportunity to build out the lead generation and lead qualification infrastructure and processes you have always wanted? Do you like to generate leads for sales that turn into closed/won business?

What You’ll Do:

• Build the strategy, execution plans and infrastructure for demand and lead generation for both digital and field marketing initiatives.
• Work with inside sales and direct sales to define strategies and tactics to efficiently identify and qualify leads, using online and offline approaches to filter the best leads, qualify them and get them into the sales pipeline.
• Define the lead generation metrics and KPIs. Apply those metrics for creating an efficient lead generation machine. You will figure out what marketing campaigns and events work best, optimizing your tactics and budget to do more of what works and less of what doesn’t.
• Create integrated campaigns across paid search, display, content syndication, digital media, webinars, email marketing and field marketing.
• Proactively identify opportunities for innovation and incremental business growth potential and develop business cases.
• Work closely with the sales organization to optimize the lead to pipeline to close business process.

Qualifications:

• 7+ years of B2B SaaS or software demand generation experience
• Demonstrated experience leading the demand generation function to execute integrated marketing campaigns for verticals and target audiences (e.g.: CIOs, CDOs, business analytics budget holders, IT budget holders, big data architects, etc).
• Event planning and management experience including training, meetup groups, trade shows, road shows, executive programs and large-scale conferences
• Salesforce.com and Marketing Automation (Hubspot, Marketo, etc)

All your information will be kept confidential according to EEO guidelines.