Director, Onsite Retail Media Operations

ADUSA Corporate Support; Carlisle (Cumberland County); Hybrid; USD 162,000 - 242,000; Full time

Job summary

ADUSA Corporate Support is seeking a Director of Onsite Operations to define and lead the operating model for onsite retail media and digital merchandising. You will align brands, Sales, and Planning to execute campaigns, optimize performance, and drive revenue growth.

The role requires 12+ years in retail media or related fields, with a proven track record in leading large teams, influencing executives, and managing multi-million-dollar budgets. Hybrid work with core in-person days offered.

Qualifications

• 12+ years of progressive leadership experience in retail media, ecommerce, merchandising operations, digital media, or related fields.
• Experience influencing executive-level stakeholders and leading cross-functional organizations through complex transformation.
• Experience owning large-scale operational portfolios and multimillion-dollar budgets.
• Experience with ecommerce media, onsite merchandising, and content management platforms.
• Bachelor's degree required; MBA preferred for advanced leadership roles.

Responsibilities

• Establish enterprise governance and operating frameworks across Sales, Account Management, Integrated Planning, Merchandising, Product, Analytics, Marketing and Ad Technology.
• Own end-to-end operational strategy for onsite retail media execution including team development and succession planning.
• Lead teams partnering with Brands and Planning to gather campaign details for timely launches and KPI tracking.
• Oversee campaign setup, trafficking, QA, and live management within the retail media platform.
• Collaborate with Account Management to optimize campaigns and ensure on-time delivery.
• Define strategic direction for onsite merchandising and ensure alignment with enterprise objectives.
• Establish annual/quarterly/seasonal planning processes to support brand priorities.
• Oversee site merchandising for seasonal campaigns and content planning.
• Generate and validate post-campaign reports and handoff to related teams.
• Oversee billing/invoicing accuracy and final delivery reports.
• Own the roadmap for onsite operational capabilities alongside Product/Tech.
• Lead through managers to build a high-performing organization with strong succession plans.
• Perform additional duties to meet business needs.

Skills

Leadership

Strategic planning

Communication

Stakeholder management

Data-driven decision making

Cross-functional collaboration

Retail media knowledge

Budget management

Team development

Education

B.A./B.S. degree in marketing, business, or related field

MBA preferred

Tools

Advanced Excel

CRM systems

Ad tech platforms

Job description

ADUSA Corporate Support is seeking a Director of Onsite Operations to define and lead the operating model for onsite retail media and digital merchandising. You will align brands, Sales, and Planning to execute campaigns, optimize performance, and drive revenue growth.

The role requires 12+ years in retail media or related fields, with a proven track record in leading large teams, influencing executives, and managing multi-million-dollar budgets. Hybrid work with core in-person days offered.