Director, Hybrid Onsite Retail Media Operations

Ahold Delhaize USA; Carlisle (Cumberland County); Hybrid; USD 162,000 - 279,000; Full time

Job summary

Ahold Delhaize USA in Carlisle, PA, seeks a Director of Onsite Operations to define and lead the operating model for onsite retail media and digital merchandising. You will align brands, Sales, and Planning to drive revenue, optimize campaigns, and scale cross-functional teams.

The role partners with brands to plan, execute and optimize onsite commercial plans, influencing strategy and platform evolution to meet business objectives. Hybrid work with travel to core locations is expected.

Qualifications

• BA/BS degree in marketing, business, or a related field.
• 12+ years of progressive leadership experience in retail media, ecommerce, merchandising operations, digital media, advertising operations, or related fields.
• Experience with campaign management in a fast-paced environment.
• Proven ability to influence executive-level stakeholders and lead cross-functional teams.
• Experience owning large-scale operating portfolios and revenue-supporting operations.
• Experience managing multimillion-dollar budgets and vendor relationships.
• Data-driven with strong attention to detail and process.
• Thought leadership in strategic planning and operational efficiencies.
• Experience with ecommerce media, sponsored search, onsite display, and content management platforms.
• Knowledge of retail, ecommerce, digital media, and CPG environments.

Responsibilities

• Establish enterprise governance and operating frameworks across key teams.
• Own end-to-end operational strategy for onsite retail media execution.
• Lead teams to gather campaign details for accurate launches and KPI tracking.
• Oversee campaign setup, trafficking, QA, and live management.
• Monitor performance and delivery with Account Management to optimize campaigns.
• Define strategic direction for onsite merchandising operations and optimization.
• Establish annual, quarterly, and seasonal planning processes.
• Oversee site merchandising for seasonal campaigns and content planning.
• Generate and validate campaign reports post-completion.
• Oversee billing processes and review final delivery reports.
• Own the roadmap for onsite operational capabilities with Product/Tech partners.
• Lead through managers to build a high-performing organization and succession plan.

Skills

Leadership experience

Retail media

Campaign management

Stakeholder influence

Large-scale budgets

Data-driven

Ecommerce experience

Cross-functional leadership

Time management

Communication

Education

BA/BS degree in marketing, business, or related field

Job description

Ahold Delhaize USA in Carlisle, PA, seeks a Director of Onsite Operations to define and lead the operating model for onsite retail media and digital merchandising. You will align brands, Sales, and Planning to drive revenue, optimize campaigns, and scale cross-functional teams.

The role partners with brands to plan, execute and optimize onsite commercial plans, influencing strategy and platform evolution to meet business objectives. Hybrid work with travel to core locations is expected.