Director, Oncology Marketing Portfolio Strategy (Remote)

Merck; Philadelphia (Philadelphia County); Hybrid; USD 191.000 - 300.000; Vollzeit

Zusammenfassung

Merck seeks a Director for US Oncology Marketing Portfolio Strategy (Customer Engagement) to lead the digital marketing strategy for HCP and HCC customers across oncology assets. This role focuses on portfolio marketing strategies, customer experience, engagement ideation, and digital acumen, with responsibility for US commercial strategy across assets including websites and digital field resources.

The position can be Hybrid or Remote, based in Philadelphia, PA or Upper Gwynedd, PA, reporting

Qualifikationen

• Bachelor's degree required.
• Minimum 6 years of HCP Marketing experience, preferably in oncology.
• Minimum 3+ years developing digital marketing assets including websites and interactive field resources.
• Minimum 8 years experience in the pharmaceutical industry.
• Strong relationship building, problem solving, teamwork, analytical and communication skills.
• Ability to work in a fast paced, matrixed organization.
• Experience leading brand strategy across multiple indications/brands.

Aufgaben

• Develop and evolve the customer experience and engagement strategy across key digital assets.
• Define near‑term and long‑term strategic approach to a broad Oncology portfolio across websites and digital field resources.
• Lead strategy development and execution across a multi‑functional team with stakeholders.
• Oversee agile teams across multiple products within the Oncology BU.
• Monitor digital analytics to support an Omnichannel approach to customer experience.
• Create and deploy campaigns and messaging for HCP/HCC marketing to drive behavior change.

Kenntnisse

Customer Engagement

Data Analysis

Decision Making

Direct Marketing

HCP Marketing

Market Access

Market Research

Oncology Marketing

Portfolio Management

Strategic Thinking

Ausbildung

Bachelor's degree

MBA

Jobbeschreibung

Merck seeks a Director for US Oncology Marketing Portfolio Strategy (Customer Engagement) to lead the digital marketing strategy for HCP and HCC customers across oncology assets. This role focuses on portfolio marketing strategies, customer experience, engagement ideation, and digital acumen, with responsibility for US commercial strategy across assets including websites and digital field resources.

The position can be Hybrid or Remote, based in Philadelphia, PA or Upper Gwynedd, PA, reporting