Director of VIP Guest Development & Loyalty

Sky River Casino; Elk Grove (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Sky River Casino in Elk Grove, CA is seeking a Director of Player Development to lead a team and drive guest loyalty. You will shape strategy, oversee outreach, acquisition, development, and retention of resort guests, and align programs with revenue and guest experience goals.

This role requires a strong track record in casino marketing, leadership, and CRM optimization, plus a Bachelor’s degree. You will partner with property leaders to maximize market share and ensure exceptional guest

Qualifications

• Bachelor’s degree in marketing, hospitality management, business administration or related major; or equivalent experience preferred.
• 10 years of casino marketing experience with progressive supervisory/managerial responsibilities.
• Excellent organizational skills and attention to detail.
• Strong analytical and problem-solving skills.
• Proficient with Microsoft Office Suite.

Responsibilities

• Develops and analyzes KPIs to promote programs aligned with revenue objectives and guest experience goals.
• Remains aligned with Sky River's objectives and curates and manages incentive programs aimed at exceeding those goals.
• Manages Sky River’s partnership ticket block to drive new/inactive guests to the casino.
• Represents Sky River Casino Resort professionally on property, within the community, and with current and prospective business partners.
• Works to enhance Sky River Casino’s VIP programming, which may include private game utilization, casino credit, desired-market events, and national casino marketing efforts.
• Remains aware of Sky River's market position and perception, develops strategies to enhance market share.
• Monitors existing high-limit guest programs and develops knowledge of customer betting habits, credit situation, and levels of gaming and event participation to maximize profit margins and guest experience.
• Works with property leaders to develop a casino calendar that drives business and supports property goals.
• Remains innovative to ensure the Player Development team maximizes CRM systems, tracking tools, and other resources designed to increase guest loyalty.
• Actively evaluates customers’ gaming and non-gaming activity to provide earned incentives.
• Actively recruits, hires, coaches, and develops team members for the long-term benefit of Sky River.
• Resolves customer disputes and complaints to the satisfaction of the customer and the company.
• Creates and monitors departmental policies and procedures as necessary while promoting outstanding guest service and positive employee relations.
• Performs other duties as assigned.

Skills

Analytical skills

Leadership

Organizational skills

Problem solving

Education

Bachelor's degree in marketing or related field

Tools

Microsoft Office Suite

Job description

Sky River Casino in Elk Grove, CA is seeking a Director of Player Development to lead a team and drive guest loyalty. You will shape strategy, oversee outreach, acquisition, development, and retention of resort guests, and align programs with revenue and guest experience goals.

This role requires a strong track record in casino marketing, leadership, and CRM optimization, plus a Bachelor’s degree. You will partner with property leaders to maximize market share and ensure exceptional guest