Director of Subscriptions & Growth — Omnichannel (Hybrid)

Applied Labs; Pittsburgh (Allegheny County); Hybride; USD 150 000 - 230 000; Plein temps

Résumé du poste

GNC is seeking a strategic, data-driven Director of Subscriptions to own and accelerate the growth of our subscription business across ecommerce and retail channels. This high‑impact leadership role will drive subscriber acquisition, retention, and revenue growth while delivering a seamless omnichannel customer experience.

The role partners with Product, Marketing, Merchandising, Retail Ops, Supply Chain, Finance, and Technology to shape the future of this growth initiative and build a

Qualifications

• Bachelor's degree or equivalent experience in business, marketing, analytics, or related field.
• 7+ years in ecommerce, subscription, membership, retention, or DTC growth roles.
• Proven ability to drive incremental revenue through subscription programs.
• Strong analytical foundation; capable of building financial models and translating unit economics into growth.
• Experience owning or influencing subscription, loyalty, or recurring-revenue business.
• Experience partnering with Product, Technology, Analytics, Finance, and Marketing to deliver outcomes.
• Experience using testing/optimization to improve acquisition, retention, and LTV.

Responsabilités

• Own end-to-end growth strategy for GNC's subscription business across ecommerce and retail.
• Lead omnichannel program ownership, aligning pricing, promotions, and enrollment experiences.
• Develop product and lifecycle management to improve acquisition, retention, and customer experience.
• Own analytics and reporting, forecasting subscription health and growth with leadership.
• Lead cross-functional collaboration across Merchandising, Marketing, Store Ops, Supply Chain, Finance, and Product/Engineering to drive alignment.

Connaissances

Analytical mindset

Cross-functional collaboration

Strategic thinking

Ownership & accountability

Growth mindset

Formation

Bachelor's degree in Business, Marketing, Analytics, or related field

Outils

Ordergroove

Recharge

Skio

Shopify

Description du poste

GNC is seeking a strategic, data-driven Director of Subscriptions to own and accelerate the growth of our subscription business across ecommerce and retail channels. This high‑impact leadership role will drive subscriber acquisition, retention, and revenue growth while delivering a seamless omnichannel customer experience.

The role partners with Product, Marketing, Merchandising, Retail Ops, Supply Chain, Finance, and Technology to shape the future of this growth initiative and build a