Director of SDR & Outbound Growth (AI SaaS)

Wix; New York (NY); Hybrid; USD 100,000 - 130,000; Full time

Job summary

Base44, an AI-powered software development platform recently acquired by Wix, is seeking its first Director of Sales Development in the NYC area. Build and lead the BDR function from the ground up, shaping the outbound and inbound motion, playbooks, and KPI framework to drive scalable pipeline.

You will own the BDR strategy, collaborate with Sales and Marketing, and partner with Wix leadership to define the GTM approach for Base44.

Qualifications

• 6+ years in B2B SaaS sales or sales development with leadership experience.
• Proven track record building or scaling outbound BDR functions.
• Experience with AI, ML, developer platforms or product-led SaaS is a plus.
• Strong outbound methodologies and CRM architecture knowledge.

Responsibilities

• Build and lead a high-performing BDR team - hire, onboard, coach, and develop BDRs across outbound and inbound motions
• Design and own the outbound prospecting playbook: targeting strategy, ICP, messaging, sequencing, and channel mix
• Run a coaching-first operating cadence: daily standups, weekly 1:1s, call coaching, and performance reviews
• Define and own BDR KPIs - meeting volume, pipeline contribution, conversion rates, and activity metrics
• Partner with Sales and Marketing to align on ICP, campaign execution, and handoff quality
• Build a feedback loop between market and product, surfacing resonance and gaps
• Implement and optimize the BDR tech stack (sequencing tools, CRM hygiene, intent data, AI-powered outreach)
• Drive a culture of experimentation - test messaging, personas, and channels to improve pipeline
• Build repeatable systems and playbooks for generating predictable pipeline

Skills

BDR team leadership

outbound expertise

data-driven coaching

cross-functional collaboration

Tools

HubSpot

Salesforce

Job description

Base44, an AI-powered software development platform recently acquired by Wix, is seeking its first Director of Sales Development in the NYC area. Build and lead the BDR function from the ground up, shaping the outbound and inbound motion, playbooks, and KPI framework to drive scalable pipeline.

You will own the BDR strategy, collaborate with Sales and Marketing, and partner with Wix leadership to define the GTM approach for Base44.