Director of SDR & AI-Driven Growth

Wix; New York (NY); On-site; USD 100,000 - 130,000; Full time

Benefits offered by this job

RSUs

Performance-based bonus

Job summary

Base44, recently acquired by Wix, is hiring its first Director of Sales Development to build from the ground up. You’ll own the top-of-funnel pipeline and design the outbound framework, leading a BDR team and collaborating with Sales and Marketing to scale revenue.

You’ll drive a coaching cadence, define KPIs, and implement AI-powered outreach. Base44 operates as a startup within Wix, with a strong emphasis on experimentation and rapid iteration.

Qualifications

• 6+ years of B2B SaaS sales or sales development experience.
• 2+ years directly managing SDR or BDR teams.
• Experience scaling outbound BDR function.
• Experience selling or supporting AI, ML, developer platforms, or product-led SaaS.
• Strong understanding of outbound methodologies, sequencing tools, and CRM architecture (HubSpot or Salesforce).
• Data-driven mindset for coaching, forecasting, and decision-making.
• Excellent communication and coaching skills for GTM leadership.
• NY-based candidate able to commute to NYC office 3x per week.

Responsibilities

• Build and lead a high-performing BDR team - hire, onboard, coach, and develop BDRs across outbound and inbound motions.
• Design and own the outbound prospecting playbook: targeting strategy, ICP, messaging, sequencing, and channel mix.
• Run a coaching-first operating cadence: daily standups, weekly 1:1s, call coaching, and performance reviews.
• Define and own BDR KPIs - meeting volume, pipeline contribution, conversion rates, and activity metrics for GTM leadership.
• Partner with Sales and Marketing to align on ICP, campaign execution, and handoff quality between BDR and AE.
• Build a feedback loop between the market and the product team, surfacing what's resonating and what's not.
• Implement and optimize the BDR tech stack (sequencing tools, CRM hygiene, intent data, AI-powered outreach).
• Drive a culture of experimentation - test messaging, personas, and channels to improve pipeline quality and velocity.
• Build repeatable systems and playbooks for generating predictable pipeline.

Skills

BDR leadership

Outbound sales

CRM knowledge (HubSpot/Salesforce)

Metrics coaching

AI-powered outreach

Team building

Communication

Tools

HubSpot

Salesforce

Sequencing tools

AI outreach tools

Job description

Base44, recently acquired by Wix, is hiring its first Director of Sales Development to build from the ground up. You’ll own the top-of-funnel pipeline and design the outbound framework, leading a BDR team and collaborating with Sales and Marketing to scale revenue.

You’ll drive a coaching cadence, define KPIs, and implement AI-powered outreach. Base44 operates as a startup within Wix, with a strong emphasis on experimentation and rapid iteration.