Sales Development, Director - Base44

Wix; New York (NY); Hybrid; USD 100,000 - 130,000; Full time

Job summary

Base44, an AI-powered software development platform recently acquired by Wix, is seeking its first Director of Sales Development in the NYC area. Build and lead the BDR function from the ground up, shaping the outbound and inbound motion, playbooks, and KPI framework to drive scalable pipeline.

You will own the BDR strategy, collaborate with Sales and Marketing, and partner with Wix leadership to define the GTM approach for Base44.

Qualifications

• 6+ years in B2B SaaS sales or sales development with leadership experience.
• Proven track record building or scaling outbound BDR functions.
• Experience with AI, ML, developer platforms or product-led SaaS is a plus.
• Strong outbound methodologies and CRM architecture knowledge.

Responsibilities

• Build and lead a high-performing BDR team - hire, onboard, coach, and develop BDRs across outbound and inbound motions
• Design and own the outbound prospecting playbook: targeting strategy, ICP, messaging, sequencing, and channel mix
• Run a coaching-first operating cadence: daily standups, weekly 1:1s, call coaching, and performance reviews
• Define and own BDR KPIs - meeting volume, pipeline contribution, conversion rates, and activity metrics
• Partner with Sales and Marketing to align on ICP, campaign execution, and handoff quality
• Build a feedback loop between market and product, surfacing resonance and gaps
• Implement and optimize the BDR tech stack (sequencing tools, CRM hygiene, intent data, AI-powered outreach)
• Drive a culture of experimentation - test messaging, personas, and channels to improve pipeline
• Build repeatable systems and playbooks for generating predictable pipeline

Skills

BDR team leadership

outbound expertise

data-driven coaching

cross-functional collaboration

Tools

HubSpot

Salesforce

Job description

We're building the go-to-market team for Base44, an AI-powered software development platform recently acquired by Wix. As our first Director of Sales Development, you'll build and lead the SDR function from the ground up - hiring the team, designing the playbook, and owning the top-of-funnel pipeline engine that drives Base44's revenue growth.

This role is for a builder. You've led BDR teams, implemented processes and systems, you’re a master of outbound, you have strong opinions on tool stack, are on the leading edge of operationalized AI within BDR motions, and you're excited by the challenge of defining what it looks like at a category-defining AI company. You'll work closely with our sales, marketing, and Wix leadership to create the foundation for how Base44 generates and qualifies pipeline at scale.

Responsibilities

Build and lead a high-performing BDR team - hire, onboard, coach, and develop BDRs across outbound and inbound motions

Design and own the outbound prospecting playbook: targeting strategy, ICP, messaging, sequencing, and channel mix

Run a coaching-first operating cadence: daily standups, weekly 1:1s, call coaching, and performance reviews

Define and own BDR KPIs - meeting volume, pipeline contribution, conversion rates, and activity metrics - and report them clearly to GTM leadership

Partner closely with Sales and Marketing to align on ICP, campaign execution, and handoff quality between BDR and AE

Build a feedback loop between the market and the product team, surfacing what's resonating and what's not

Implement and optimize the BDR tech stack (sequencing tools, CRM hygiene, intent data, AI-powered outreach)

Drive a culture of experimentation - test messaging, personas, and channels to continuously improve pipeline quality and velocity

Build repeatable systems and playbooks for generating predictable pipeline

Qualifications

6+ years of B2B SaaS sales or sales development experience, with at least 2+ years directly managing SDR or BDR teams

Proven track record of building or scaling an outbound BDR function, not just running an established one

Experience selling or supporting sales of AI, ML, developer platforms, or product-led SaaS is a strong plus

Strong understanding of outbound methodologies, sequencing tools, and CRM architecture (HubSpot or Salesforce)

Data-driven mindset - you use metrics to coach, forecast, and make decisions

Excellent communication and coaching skills, comfortable presenting to sales and GTM leadership

Self-motivated, entrepreneurial, and energized by ambiguity in a high-growth startup environment

At this time we are seeking NY-based candidates who can commute to our NYC office 3 times per week

Additional Information

We're Base44, a newly acquired part of Wix, on a mission to change how software gets built. Our AI-powered platform allows anyone to create custom software applications using natural language - no traditional coding required. We operate like a startup within Wix: fast-moving, collaborative, and focused on solving complex problems with simple, elegant solutions.

As our first BDR leader, you'll play a key role in shaping our go-to-market approach, working closely with our founders and Wix leadership to bring this transformative technology to market.

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Approximate base compensation is $100,000 - 130,000/yr. In addition to base pay, this role includes variable compensation earned and company RSUs as part of the compensation package.

Final offer may vary and will be determined by various factors including location the role is expected to be performed, shift, candidate profile and ideal qualifications.

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