Senior Director, Retention Marketing Strategy - Remote

DIRECTV

El Segundo (CA)

Remote

USD 134,000 - 244,000

Full time

6 days ago

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Job summary

DIRECTV is seeking a Director of Product Marketing – Retention Strategy to shape the strategic vision of retention across the product portfolio. This senior leader partners with executives and cross-functional teams to translate business goals into differentiated retention programs and scalable frameworks.

You will own the 6–12 month roadmap, drive revenue growth, and mentor a high-performing team in a remote-capable environment.

Qualifications

5–7 years of progressive experience in retention strategy with leadership responsibilities.
Bachelor's degree in Marketing, Business, or related field; MBA a plus.
Proven track record leading go-to-market retention strategies that drive measurable outcomes.
Strong campaign performance analytics and marketing measurement experience.
Experience managing budgets and making financially sound investment decisions.

Responsibilities

Set and own the 6–12 month strategic direction for retention strategy across product lines.
Direct comprehensive retention strategies across multiple product lines to ensure differentiation.
Design and manage a test-and-learn framework to optimize retention offers.
Conduct cohort analyses to tailor retention strategies by customer segments.
Own end-to-end retention initiatives from ideation to post-launch readouts.
Build forecasting models to project impact of retention initiatives and churn goals.
Collaborate with Care teams and analytics for performance reporting.
Lead and develop a team of retention professionals with clear goals and coaching.