Director of Product Marketing — AI-Driven GTM for B2B SaaS

COX ENTERPRISES; Atlanta (GA); Híbrido; USD 135.000 - 225.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Generous 401(k) retirement plan with 2

Professional development opportunities

Inclusive parental leave policies

Descripción de la vacante

Cox Automotive is seeking a Director of Product Marketing - B2B Retail to lead go-to-market strategy, positioning, and launch execution for a defined portfolio including Dealer.com and CAMP. You will translate complex product capabilities into compelling value propositions for dealers, lenders, and enterprise customers, working at the intersection of product, sales, and marketing.

You will drive customer insights, develop sales enablement content, and collaborate across teams while fluently

Formación

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 5+ years in senior product marketing leadership roles
• 5+ years of people management experience
• Strong ability to translate complex product capabilities into differentiated value
• Strong sales enablement experience with measurable impact
• Proficiency in AI tools applied to product marketing workflows

Responsabilidades

• Own the go-to-market strategy for the assigned product portfolio.
• Develop deep expertise in product areas, customer segments, and competitive landscape.
• Lead development of integrated launch plans across product, sales, and marketing teams.
• Create sales enablement materials such as pitch decks, one-pagers, case studies, and ROI tools.
• Partner with Sales and Enterprise teams to embed marketing content in seller workflows.
• Develop customer-facing messaging across the buyer journey with marketing ops support.
• Define personas, journey maps, and segmentation frameworks for campaigns.
• Track KPIs measuring pipeline, retention, and market awareness.
• Apply AI tools to accelerate content creation, research, and personalization workflows.
• Identify opportunities to use AI-powered product capabilities in marketing narratives.
• Lead and coach product marketing managers and specialists.
• Manage external agencies as needed for content production.

Conocimientos

Go-to-market strategy

Messaging

Sales enablement

Cross-functional leadership

AI in marketing

Data-driven decision making

Team leadership

Educación

Bachelor’s degree in Marketing, Business, Communications, or related field

MBA or graduate degree preferred

Herramientas

AI tools for marketing

Content generation tools

Descripción del empleo

Cox Automotive is seeking a Director of Product Marketing - B2B Retail to lead go-to-market strategy, positioning, and launch execution for a defined portfolio including Dealer.com and CAMP. You will translate complex product capabilities into compelling value propositions for dealers, lenders, and enterprise customers, working at the intersection of product, sales, and marketing.

You will drive customer insights, develop sales enablement content, and collaborate across teams while fluently