Director, Product Marketing

Cox Automotive Canada; Atlanta (GA); On-site; USD 135,000 - 225,000; Full time

Benefits offered by this job

Health insurance

401(k) retirement with company match

Flexible time-off policy

Professional development opportunities

Parental leave and fertility coverage

Employee discounts

Wellness benefits

Job summary

Cox Automotive Canada is seeking a Director of Product Marketing - B2B Retail to lead go-to-market, positioning, and launch execution for Dealer.com and CAMP portfolios. You will translate complex product capabilities into compelling value for dealers, lenders, and enterprise customers.

This cross-functional leadership role blends product, sales, and marketing, with a strong focus on AI-powered market insights, content, and personalization at scale.

Qualifications

• Bachelor's degree and 10 years in product marketing, B2B marketing, or related field.
• 5+ years in a senior product marketing leadership role managing a portfolio.
• 5+ years of people management experience developing teams.
• Demonstrated ability to translate complex product capabilities into value propositions.
• Strong sales enablement experience and data-driven decision making.

Responsibilities

• Own the go-to-market strategy for an assigned product portfolio with positioning and differentiation.
• Develop deep expertise in product areas, customers, and competitive landscape.
• Lead integrated launch plans across product, sales, marketing, and communications.
• Create sales enablement materials to equip sellers for dealers and enterprise customers.
• Collaborate with Sales Business Office and Enterprise Sales to embed content in workflows.
• Develop customer-facing messaging across the buyer journey with ops channel teams.
• Establish personas, journey maps, and segmentation frameworks.
• Define and track KPIs measuring pipeline, retention, and market awareness.
• Apply AI tools to accelerate content creation and market research.
• Identify AI-enabled differentiators in marketing and sales narratives.
• Lead, coach, and develop a team of product marketing managers.
• Manage external agencies to scale content production.
• Represent marketing in cross-functional planning and GTM readiness.

Skills

Go-to-market strategy

Messaging and positioning

Sales enablement

AI in marketing

Cross-functional leadership

People management

B2B SaaS marketing

Analytical decision-making

Education

Bachelor's degree in related discipline

MBA preferred

Job description

The Director, Product Marketing - B2B Retail is responsible for leading the go-to-market strategy, positioning, messaging, and commercial launch execution for a defined portfolio (Dealer.com, CAMP) of Cox Automotive retail software products and solutions. This role serves as the primary marketing partner for assigned product and business unit leaders, translating complex product capabilities into clear, compelling value propositions that resonate with automotive dealers, lenders, and enterprise customers.

This is a commercially minded, cross-functional leadership role that sits at the intersection of product, sales, and marketing. The Director is expected to deeply understand the customer - their workflows, pain points, and buying behavior - and to use that understanding to drive differentiated positioning, effective sales enablement, and measurable pipeline impact.

As AI continues to reshape automotive retail and the tools that support it, this leader is expected to fluently incorporate AI-powered capabilities into their marketing approach - from AI-informed market research and customer insights to AI-enabled content creation, campaign personalization, and sales enablement at scale.

What You'll Do

• Own the go-to-market strategy for an assigned product portfolio, including positioning, messaging, audience segmentation, and competitive differentiation
• Develop deep expertise in assigned product area(s), customer segments, and competitive landscape to inform strategy and content
• Lead the development of integrated launch plans for new products, features, and capabilities - coordinating across product, sales, marketing operations, and communications
• Create and maintain a library of high-quality sales enablement materials including pitch decks, one-pagers, battle cards, case studies, and ROI tools that equip sales to have effective conversations with dealers and enterprise customers
• Partner with the Sales Business Office and Enterprise Sales teams to ensure marketing content and tools are embedded in seller workflows and training programs
• Develop customer-facing messaging and content across the full buyer journey - from awareness through retention - in collaboration with marketing operations channel teams
• Establish and maintain personas, customer journey maps, and segmentation frameworks that guide campaign and content decisions
• Define and track KPIs that measure the effectiveness of product marketing activity against pipeline, retention, and market awareness goals
• Actively apply AI tools to accelerate content creation, research, personalization, and competitive intelligence workflows
• Identify opportunities to use AI-powered product capabilities as differentiating proof points in marketing and sales narratives
• Lead, develop, and coach a team of product marketing managers and specialists
• Manage external agency or freelance relationships as needed to scale content production
• Represent the marketing perspective in cross-functional product planning, roadmap reviews, and GTM readiness processes

What's in It for You?

• A competitive salary and top-notch bonus/incentive plans.
• Exceptional work-life balance, flexible time-off policies and accommodating work schedules.
• Comprehensive healthcare, with multiple options for individuals and families.
• Generous 401(k) retirement plans with company match.
• Professional development and continuing education opportunities.
• Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
• Extra perks like pet insurance, employee discounts and much more.

Who You Are

• Bachelor's degree in related discipline and 10 years' experience in product marketing, B2B marketing, or related field, preferably in a SaaS or technology environment. The right candidate could also have a different combination, such as a master's degree and 8 years' experience; a Ph.D. and 5 years of experience; or 14 years' experience in a related field.
• 5+ years in a senior product marketing leadership role managing a portfolio of products or solutions
• 5+ years of people management experience; track record of developing high-performing product marketing teams
• Demonstrated ability to translate complex product capabilities into clear, differentiated value propositions
• Strong sales enablement experience - building tools and content that measurably support seller effectiveness
• Strong analytical skills with experience using data to inform positioning, measure campaign effectiveness, and optimize GTM programs
• Proficiency in AI tools applied to product marketing workflows - including content generation, market research, competitive analysis, and personalization
• Experience with B2B marketing for a portfolio of products or services; automotive industry experience preferred but not required
• Strong cross-functional collaboration skills; experience partnering with product, sales, strategy, and operations stakeholders
• Comfortable operating in a fast-paced environment with multiple concurrent priorities
• Travel: 25%

Preferred

• Degree in Marketing, Business, Communications, or related field; MBA or graduate degree preferred

Join the Cox family of businesses and make your mark today!

USD 134,900.00 - 224,900.00 per year

Compensation

Compensation includes a base salary in the range of $134,900.00 - $224,900.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.

Benefits

The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.

Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship.

EOE, including disability/vets