Director of Performance Marketing – PPC & SEO (Remote)

Blacksmith Agency LLC; Jacksonville (FL); Remote; USD 150,000 - 230,000; Full time

Job summary

Blacksmith Agency is seeking a Director of Performance Marketing to lead the PPC and SEO practice. You will own channel strategy, budgets, and client outcomes, while specialists execute the campaigns.

This management role requires ensuring audit quality, reporting integrity, and credible delivery promises across accounts. You will shape the department's hiring plan and collaborate with sales to scale impact.

Qualifications

• 7+ years across paid media and SEO.
• Deep knowledge of Google Ads, GA4, Search Console, Meta and Microsoft Ads.
• Experience turning around at least one account with measurable metrics.
• Comfortable being the client-facing owner when an account is underperforming.
• Agency experience carrying many accounts.

Responsibilities

• Own channel strategy and budget allocation as accounts scale.
• Define auditing standards and reporting quality; uphold them across the team.
• Ensure client results and reporting integrity; address attribution concerns.
• Lead escalation when an account is at risk; direct the strategist to fix issues.
• Plan hiring for the department and participate in first-round interviews.

Skills

Managing accounts

Agency experience

Client-facing

Strategy development

Tools

Google Ads

GA4

Search Console

Meta Ads

Microsoft Advertising

Job description

Blacksmith Agency is seeking a Director of Performance Marketing to lead the PPC and SEO practice. You will own channel strategy, budgets, and client outcomes, while specialists execute the campaigns.

This management role requires ensuring audit quality, reporting integrity, and credible delivery promises across accounts. You will shape the department's hiring plan and collaborate with sales to scale impact.