Director of Paid Media Analytics

Publicis Groupe; Westminster, Wakefield, Boston, Chicago (CO, MA, MA, IL); Presencial; USD 128 000 - 269 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Flexible time off

Health coverage

401(k)

Resumo da oferta

Epsilon is seeking a Director, Analytic Consulting to join our Analytics Consulting practice within the Analytic Services team. This role leads paid media analytics initiatives, delivering measurable business impact for clients and collaborating with Data Science, AI, Strategy, and Delivery teams.

Ideal candidates will translate complex marketing challenges into scalable analytic solutions, guide onshore and offshore teams, and define measurement approaches for paid and owned channels to improve

Qualificações

• Bachelor’s degree in a quantitative field such as Statistics, Economics, Mathematics, Marketing Analytics, Engineering, Computer Science, Data Science, or related field.
• 8+ years of hands-on analytics, data science, marketing analytics, or digital media analytics experience.
• Deep understanding of customer-level marketing analytics, audience creation, segmentation, and measurement methods.

Responsabilidades

• Serve as a client-facing analytics lead for paid media measurement and marketing effectiveness engagements across varying client sizes.
• Define paid media measurement strategies and KPI frameworks with reporting expectations.
• Translate complex methodologies into clear, client-friendly insights and guidance.

Conhecimentos

Paid media analytics

Audience analytics

Attribution

Experimentation

SQL

Python

Communication

Project management

Formação académica

Bachelor’s degree in quantitative field

Ferramentas

PeopleCloud

Cleanroom environments

CDPs

Descrição da oferta de emprego

Epsilon is seeking a Director, Analytic Consulting to join our Analytics Consulting practice within the Analytic Services team. This role leads paid media analytics initiatives, delivering measurable business impact for clients and collaborating with Data Science, AI, Strategy, and Delivery teams.

Ideal candidates will translate complex marketing challenges into scalable analytic solutions, guide onshore and offshore teams, and define measurement approaches for paid and owned channels to improve