Director of Analytics & Consulting — Financial Services

Publicis Groupe; United States; Remote; USD 128,000 - 269,000; Full time

Benefits offered by this job

Time off: Flexible time off

Parental/new child leave

Comprehensive health coverage

401(k)

Tuition assistance

Commuter benefits

Professional development

Employee recognition

Charitable donation matching

Job summary

Epsilon, part of Publicis Groupe, is seeking a Director of Analytics to lead Analytics Consulting, delivering scalable analytic solutions for Financial Services clients. You will translate complex marketing challenges into actionable insights and mentor a team of associates.

You will define measurement strategies across paid and owned media, collaborate with data science, strategy, and delivery teams, and communicate executive-ready narratives that drive business impact.

Qualifications

• Bachelor’s degree in a quantitative discipline is required.
• 8+ years of experience in data science, analytics, or ML, with a focus on marketing analytics.
• Strong knowledge of customer-level marketing analytics, attribution, incrementality, and optimization.
• Experience with large-scale datasets including impressions, site visits, and sales data.
• Proficiency with SQL, Python, or similar analytics tools.
• Excellent communication and cross-functional collaboration skills.
• Ability to guide analytics projects from conception to delivery.

Responsibilities

• Serve as a client-facing lead for Analytic Services across Financial Service relationships of varying size and complexity.
• Define paid media measurement strategies for brand, performance, and customer-level campaigns, aligning KPI frameworks and reporting.
• Translate methodologies (experimentation, causal inference, attribution, segmentation, predictive modeling) into client insights.
• Partner to deliver advanced analytics, ML, and AI-driven solutions to improve marketing effectiveness across channels.
• Collaborate with junior resources to manage delivery of audience measurement and insights.
• Coordinate onshore and offshore analytic consulting, data science, and junior analytics resources.

Skills

SQL

Python

Data Visualization

Machine Learning

Marketing Analytics

Audience Measurement

Leadership

Project Management

Stakeholder Communication

Education

Bachelor’s degree in a quantitative discipline

Tools

Databricks

Excel

Job description

Epsilon, part of Publicis Groupe, is seeking a Director of Analytics to lead Analytics Consulting, delivering scalable analytic solutions for Financial Services clients. You will translate complex marketing challenges into actionable insights and mentor a team of associates.

You will define measurement strategies across paid and owned media, collaborate with data science, strategy, and delivery teams, and communicate executive-ready narratives that drive business impact.