Strategic Analytics Director, Paid Media

Epsilon; Wakefield (MA); Hybrid; USD 128,000 - 269,000; Full time

Benefits offered by this job

Flexible time off

Paid holidays

Paid sick time

Parental leave

Childcare assistance

Elder care assistance

Adoption assistance

Health coverage

401(k)

Tuition assistance

Commuter benefits

Professional development

Employee recognition

Charitable donation matching

Health coaching

Counseling

Job summary

Epsilon seeks a Director, Analytic Consulting to lead analytics engagements across paid media and marketing effectiveness. You will translate complex measurement methodologies into client-ready insights, directing onshore and offshore teams to deliver high‑quality analytic solutions.

You will collaborate with Data Science, AI, Strategy, Client Services, and Delivery to optimize campaigns, audience segmentation, and reporting.

Qualifications

• Bachelor’s degree in a quantitative field or related area.
• 8+ years of hands-on analytics or data science experience in marketing analytics or digital media analytics.
• Experience analyzing paid media performance across channels including programmatic, search, social, display, video, and more.

Responsibilities

• Serve as client-facing analytics lead for paid media measurement and marketing effectiveness engagements.
• Define measurement strategies for brand, performance, and customer-level campaigns with KPI frameworks.
• Translate complex methodologies into clear, client-facing insights and guidance.
• Collaborate with cross-functional teams to deliver advanced analytics and AI-driven solutions.
• Oversee data readiness and QA to ensure feasible reporting across client ecosystems.
• Develop actionable insights and executive-ready narratives with measurable business impact.

Skills

Paid media analytics

Audience measurement

Experimentation

Causal inference

Team leadership

Education

Bachelor’s degree in a quantitative field

Tools

SQL

Python

Job description

Epsilon seeks a Director, Analytic Consulting to lead analytics engagements across paid media and marketing effectiveness. You will translate complex measurement methodologies into client-ready insights, directing onshore and offshore teams to deliver high‑quality analytic solutions.

You will collaborate with Data Science, AI, Strategy, Client Services, and Delivery to optimize campaigns, audience segmentation, and reporting.